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Recharge Wrap-up: Honda releases "Green Dealer" Guide, Tesla's China president steps down

Honda has released its "Green Dealer" Guide to the public. The guide, which is used to outline ways for Honda and Acura dealerships to be more environmentally responsible can also help other businesses take the same steps to green up their practices, save energy and even save money in the process. The guide, which ranks dealers based on a points system, provides incentive to dealerships to implement the environmentally practices, but it also helps Honda assert itself as a leader for green business. Read more at Automotive News or in the press release below. Nissan Leaf owners in the UK love their car, and aren't looking back at their fossil-fueled past. According to a survey by Nissan, 93 percent use the EV as their main family vehicle. 89 percent report saving money driving, 64 percent prefer it to driving a conventionally powered car and 95 percent would recommend the car to a friend. Most said they wouldn't go back to a gas or diesel car. One owner even gave up his Aston Martin for a second Leaf so he and his wife wouldn't argue over who got to drive the EV to work each day. That's love. Read more at Next Green Car and at Hybrid Cars. Renault has outlined its future sustainable mobility plans, including two pieces of technology going into production cars soon. Renault will put a smaller, more efficient electric motor into production, as well as a three-cylinder dual-fuel gasoline/liquid petroleum gas engine. The HYDIVU prototype will help Renault research mild hybrid technology for light commercial vehicles. The VELUD project will look into making the last mile of urban deliveries more sustainable. Renault is also testing a two-cylinder, two-stroke diesel engine for small vehicle platforms. Read more in the press release below. Tesla's China president has resigned. Veronica Wu had been in charge of the company's operations in China for the past nine months, and with her leaving the company, Tom Zhu will step into the role. Jochen Siebert of Shanghai-based JSC Automotive Consulting says that, "Tesla counts on China as one of their main drivers of growth after California, and it might have been more difficult than they thought." Tesla states it is still "confident in the Chinese market," where it has sold the Model S since April. Read more at Bloomberg.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda S660 Concept portends a new kei car for 2015

Apart from a tiny, one-paragraph mention in a press release about the Honda show stand in general, the company hasn't said very much about its completely charming S660 Concept. The model would seem very much to be a look ahead at a possible successor to the Beat kei car for Japanese customers, though we've been told that we shouldn't expect any kind of translation or product for the American market (despite certain key executives wanting more sports cars in the US).
Honda tells us only that the S660 roadster features "advanced styling" and "new initiatives such as Super cockpit interior." We do think that the confines of the S660 look particularly driver-focused, with a carbon fiber steering wheel clad in soft leather, very racy looking vented seats and instruments tilted to keep the pilot constantly informed.
Honda President and CEO, Takanobu Ito, also touched on the S660 in his remarks at the press conference, saying that the model "embodies the freewheeling thinking of young Honda engineers, who want to make a cool car that is unique to Honda." Takanobu also said that the concept will be developed into a production model for 2015, which is great news for Japanese drivers.