2011 Honda Cr-v Lx Sport Utility 4-door 2.4l on 2040-cars

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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Check out these cool displays from Honda's new Ohio museum

Honda undoubtedly has its roots in Japan, but when it comes to its US operations, the automaker holds some very deep ties to the Buckeye State too. The company has been building cars at its Marysville, OH, campus since 1982 and over 10 million Accords have left there since then. The latest addition there is something that might actually bring brand fans to the site, though. The newly opened Honda Heritage Center museum is part of the recently constructed 160,000-square-foot Technical Development Center. The place offers a chance to take a tour of the company's history. While it's not the lavish, multi-story affair from Japan, the site still shows off some quite cool vintage products. The exhibits include an area dedicated to Honda's racing efforts, examples of its many motorcycles and several of its early models, including a '70s Civic. A HondaJet and displays of some of the company's engines are there, as well. The Heritage Center will open to the public in January, and other portions of the Technical Development Center will be responsible for training Honda employees. The Marysville campus will keep growing in the near future too with production of the upcoming Acura NSX taking place at a new facility nearby there. Check out the gallery for a glimpse of just some of what Honda has on display at its new museum. Honda Heritage Center: A tribute to the past, a focus on the future New Museum in Ohio Showcases Honda History in North America Dec 18, 2014 - MARYSVILLE, Ohio The Honda Heritage Center in Marysville officially opened its doors today, offering the world a glimpse of the innovative history and growth the company has achieved in Ohio and North America during the past 55 years. "The new Honda Heritage Center is a collection of Honda dreams in the form of products that are responsible for millions of customer relationships," said Takuji Yamada, chief operating officer of Honda's North American regional operations. "The great variety of products on display – including powersports, power equipment and automobiles, as well as aviation and robotics – together with the major milestones highlighted, tell the stories of Honda associates in Ohio and from throughout North America." Ohio Gov. John Kasich joined Honda officials and state and local community leaders to celebrate the opening of the new $35 million, 160,000-square-foot facility, which includes a museum, Technical Development Center and office space for Honda North America.

Honda rolls out various oddities for 2015 Tokyo Auto Salon

On January 9 the doors at the Makuhari Messe in Chiba will open for the 2015 Tokyo Auto Salon. and you know what that means, boys and girls: that's right, all sorts of strange mod jobs. Not to be confused with the Tokyo Motor Show that's Japan's main automotive expo, the Tokyo Auto Salon is the Nipponese equivalent of SEMA. Honda is among the first to announce its lineup for the show, and, well... let's just say they're not all hideous and leave it at that. The H brand has got a whole array of customized machinery in store for the tuner expo, starting with the new N-Box Slash that just went on sale in Japan as the company's latest Kei car. One version of the tall wagon on the tiny wheelbase is obviously inspired by America, or at least a Japanese impression of what American car culture is like: it's decked out in red with racing stripes, flame graphics, a highway road sign and strange checkerboard wheels. Another N-Box Slash dubbed the Cyber Code:89 concept looks like something from anime, all decked out in futuristic graphics and glowing lights. A third example is rather more tastefully done up in teal with yellow accents. Of course Honda hasn't put all its eggs in the Slash basket, turning its attention as it has to other models in the JDM lineup. There's a retro N-One concept with a low-key grey and white exterior but with a zany multicolor interior, a tasteful white N-WGN with Modulo accessories, an Odyssey Absolute 20th Anniversary edition minivan, a take on the NM4 cruiser bike that'd look right at home in Akira and – one of our favorites from the lot – a Mugen take on the Honda Legend that we know as the Acura RLX. Whether your plans will take you to Tokyo for the show or not, you can scope 'em all out in the high-res image gallery for a closer look.