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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Snapshots from Acura NSX prototype run at Mid-Ohio

Acura's achingly slow showing of the new, hybrid NSX saw yet another step yesterday, as we reported late last week. A powder-blue prototype ran ahead of the open-wheelers at the Honda Indy 200 at the Mid-Ohio Sports Car Course. Why show the NSX Prototype at Mid-Ohio? Honda's Ohio research and development center, which has taken the lead on NSX development, is just 60 miles from the track. And as race sponsor, Honda must have figured it would give the spectators a glimpse of the new supercar it's been teasing for the better part of a decade.
With a planned launch in 2015 (special emphasis on the "planned" part, considering the NSX's history), the NSX Prototype shown here sports graphics that "speak to Acura's intention to go racing with the new NSX." That's great news for fans of endurance racing, although it remains to be seen when a motorsports program for the new NSX will get off the ground.
Take a look at the fresh gallery of images, and be sure to head over to our original Mid-Ohio post for the video footage of the NSX Prototype on track.

Bisimoto 2014 Honda Odyssey packs 1,029 hp plus the kids

You know, the last time I drove a Honda Odyssey, I thought, "Man, this thing could really use another 781 horsepower." Thank goodness for the folks at Bisimoto, then, who have brought this "Power-Van" to the 2013 SEMA Show in Las Vegas. It's your standard seven-passenger Honda Odyssey with massive powertrain tuning to deliver a full 1,029 horsepower. Honda has not listed the torque output, but we imagine it's roughly eleventy billion foot-pounds.
That crazy power bump has been achieved through the use of - *deep breath* - an Infinity ECU, Arias pistons, ARP headstuds and bolts, Bisimoto's own 360-degree oil cap, a cat-back exhaust system, stainless mufflers, an improved fuel pump, new spark plugs, custom headwork, R&R custom steel rods, Turbonetics BTZ7265 twin turbochargers, a wastegate, blowoff valve, VP racing fuels and a whole lot more. Honda says the only chassis/suspension modifications come in the way of Fifteen52 wheels, 225/30-series Toyo T1 Sport tires and Young Guns performance exhaust coatings. So as far as we can tell, this thing still uses a front-wheel-drive setup. I bet it'll do somersaults.
Of course, this is SEMA, where we assume there's a four-modification minimum for any car that enters the Las Vegas Convention Center, so the Odyssey has been given added visual flair, as well. Outside, that means there's a Denmatic design theme, a whole mess of Honda accessories (check out that roof tub) and some new paint. Inside, upgraded upholstery has been fitted, as have Recaro seats.