2008 Honda Cr-v Ex Sport Utility 4-door 2.4l on 2040-cars

Auto blog

Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.

Honda builds custom Civic Si based on Forza Motorsport design contest

Forza Motorsport games are known for a few things, one of which is the extensive range of customization options available for each car. Gamers have complete control over the look and size of wheels, window tints, paints and decals, as well as various different finishes. For Forza Motorsport 5, players even have access to carbon fiber, gold, chrome, brass and camouflaged finishes.
To celebrate this, Honda held a little contest among gamers that challenged them to prepare a custom Civic Si. The winner would see their design applied to an actual car and shown at the 2014 Chicago Auto Show. This is that car. Designed by Tiffany Labedz, it was one of 170 entries in the Forza Motorsport Civic Si Design Contest. It took the title, with 17,000 votes from members of the Forza community.
Take a look up top for our live gallery, and then down below for the press release and images of the car from the press conferences as well as in Forza Horizon.

2016 Honda Pilot is brand's first non-hybrid with stop-start

Honda has gotten rid of the boxy styling of the outgoing Pilot for a more aerodynamic look that mimics its smaller sibling, the popular CR-V. The 2016 Honda Pilot – which goes on sale this summer – has a larger, eight-inch display screen, an improved navigation system and up to five USB ports to power the family's devices. The new Pilot was introduced at the 2015 Chicago Auto Show this week. New amenities include an optional heated steering wheel and heated second-row seats. Under the hood is a new 3.5-liter, direct injected V-6 engine with start-stop technology – Honda calls it " Idle Stop technology" – to save on fuel. Buyers can choose one of two new transmissions, a six-speed or a nine-speed, and front-wheel-drive or all-wheel-drive configurations. Green Car Congress notes that this is the first time Honda has put stop-start technology into a non-hybrid vehicle. Fuel economy wasn't announced, but increased use of lighter materials has dropped 300 pounds of weight, so the new Pilot should beat the old model's 25 mpg on the highway. New safety features include LED high beams that automatically dim for oncoming traffic and Honda's first road departure mitigation system - borrowed from Acura - which monitors the vehicle's road position and can correct the steering or brake if it senses an imminent collision. Related Video: The AP contributed to this report. Featured Gallery 2016 Honda Pilot: Chicago 2015 View 19 Photos News Source: Honda, Green Car Congress Green Chicago Auto Show Honda mpg stop start