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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Autoblog Podcast #372

Episode #372 of the Autoblog podcast is here, and this week, Dan Roth and Chris Paukert are joined by Peter Leung of RichlandF1 to talk Formula One, the impending demise of Bertone, and Honda spinning Acura off into its own division. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #372: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Bertone goes bust Mercedes F1 Power Unit Honda spinning off Acura In the Autoblog Garage: 2014 Jeep Cherokee Limited 2015 Subaru WRX STI 2014 Land Rover Range Rover Autobiography Hosts: Dan Roth, Chris Paukert Guest: Peter Leung Runtime: 01:37:41 Rundown: Intro and Garage - 00:00 Formula 1 - 26:39 Bertone - 50:42 Acura - 01:02:19 Q&A - 01:14:38 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Design/Style Marketing/Advertising Motorsports Podcasts Acura Honda Jeep Land Rover Subaru

Honda's latest fuel pump recall covers 761,000 vehicles worldwide

Honda will recall around 761,000 vehicles worldwide to replace fuel pumps that could fail and lead to stalling engines. This recall, which is described in the National Highway Safety Administration campaign number 21V215000, isn't the Japanese automaker's first recall for bad fuel pumps. It includes 628,000 vehicles sold in the United States. Honda isn't aware of any crashes or injuries related to the issue. This most recent recall includes models from both Acura and Honda, some from 2019 only and others stretching into the 2020 model year. From Acura, some ILX, MDX, MDX Sport Hybrid, RDX and TLX models are included. From Honda, the recall covers certain Accord (including the Hybrid), Civic (Coupe, Sedan and Hatchback and including the Si and Type R), Fit, HR-V, Odyssey, Passport, Pilot and Ridgeline. Finally, some Honda CR-V models from 2018 and 2019 are also included. Less than a year ago, Honda issued a recall over the fuel pumps of 136,057 vehicles in the U.S., some of which seem to overlap with this latest recall. Back in 2019, two separate recalls covered well over half a million vehicles for other fuel pump-related maladies, though it's not clear if any or all of these issues are related. With so many recalls over fuel pumps, it would be a good idea for owners of 2018-2020 Honda vehicles to enter their VIN numbers at either Honda's dedicated recall website or use the various tools provided by NHTSA. Related video: Featured Gallery 2019 Honda Pilot View 37 Photos Green Recalls Acura Honda