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Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Honda rolls out production S660 roadster in Japan

Honda doesn't do convertibles often, but when it does, they tend to be pretty small. No Cascadas or Continentals here; just nimble little two-seat roadsters like the S2000, del Sol and the legendary Beat. That's the line into which it tapped with the reveal of the S660 concept at the Tokyo Motor Show late in 2013, and now it's rolling it out in dealerships across Japan. Picking up where the Pininfarina-designed Beat left off in 1996, the S660 is heir to a proud tradition of Japanese roadsters like the Suzuki Cappuccino and Daihatsu Copen – two-seat convertibles designed to Japan's Kei car specifications and even smaller than the Mazda MX-5 Miata or Toyota MR2 Spyder. The new S660 joins Honda's minicar lineup alongside the N Series and adopts the same 660cc inline-three, but spins it around to mount it amidships and adds a turbocharger. It's got a roll-up canvas roof and a two-tone cabin that gives driver and passenger seats of different shades. 45/55 front-rear weight distribution promises to keep it fun but friendly, with brake-based torque vectoring to keep it all under control - all wrapped in a package that has barely changed any on the road to production. The Japanese automaker has still yet to reveal full specifications, including overall dimensions, output and performance. But while it won't be outperforming the Civic Type R or new NSX anytime soon, the combination of turbo power and compact dimensions promise to deliver what we can only imagine will be a fun ride. And imagine is what we'll just have to do, because for the time being, Honda will only offer the S660 in its home market. There buyers will be able to choose between a six-speed manual or continuously variable transmission, two trim levels, six paint colors and even a Concept Edition that adopts a similar color scheme as the show car. The manufacturer expects to move 800 of these little roadsters every month, but no more than 660 examples of the special edition. Related Video: Honda to Begin Sales of All-New S660 Open-top Sports-type Mini-vehicle TOKYO, Japan, March 30, 2015 - Honda Motor Co., Ltd. will begin sales of the all-new Honda S660, a 2-seater open-top sports car, on April 2, 2015, at dealerships across Japan. In addition, on the same day Honda will begin sales, in a limited quantity, of the S660 CONCEPT EDITION, a special model that commemorates the market launch of the S660. Only 660 units of this special edition will be sold in Japan.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.