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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

British Honda CR-V looks tough, gets diesel and 9-speed auto

Honda just took the wraps off of its thoroughly updated 2015 CR-V for the US, with a touch more style and improved powertrain to provide more torque and better fuel economy. In our First Drive, we found that all of the changes really focused the CUV even more towards the desires of its audience of mostly families. European crossover shoppers don't have to wait too long to see these tweaks for themselves and get a few exclusive upgrades of their own.
While US models get a torquier gasoline engine, Europe loves its diesels. Therefore, the CR-V over there benefits from a more powerful 1.6-liter i-DTEC oil-burner that produces 158 horsepower and 258 pound-feet of torque. This new addition is only available on the four-wheel drive version, and it replaces the previous 2.2-liter diesel in the lineup. Also as opposed to the CVT here, there's now an optional nine-speed automatic gearbox across the pond.
According to Honda, the new diesel with a six-speed manual drops emissions by 11 percent compared to its predecessor. Opting for the nine-speed auto makes things 20 percent cleaner in contrast to the previous 2.2-liter CR-V with an auto.