2001 Honda Cr-v on 2040-cars

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Honda MC-? will use solar-powered chargers in 'micro' EV tests

Honda is envisioning what it calls a CO2-free society and, not surprisingly, it's a rather sunny one, in one Japanese city, at least. The Japanese automaker is kicking off a test program with the micro-electric-vehicle that will use power generated via photovoltaic energy collected and stored at EV charging stations. Yes, the big old sun will power those little-bitty MC-? cars. MC-? is shorthand for "Micro Computer Beta" and the car is certainly an appropriate vehicle for these tests. The car is 98 inches long (about eight inches shorter than a Smart ForTwo) and has a 43-mile-per-hour top speed as well as an electric motor that delivers a meager eight horsepower. The car is designed to meet Europe's quadricycle regulations and has a 50-mile single-charge range. No word on if or when it'll go into production, of course, but Honda and Toshiba are working with Japan's Miyakojima City on the project, with Toshiba responsible for building three solar-powered EV-charging stations. The Japanese automaker unveiled the latest incarnation of the 1+1 tandem-seating-arrangement MC-? last fall. You can see our "Quick Spin" impressions of the model here and read Honda's press release below. Honda Begins Experimental Test-driving of MC-? Micro-sized EV Using Renewable Energy TOKYO, Japan, January 28, 2014 - Jointly with Miyakojima City and Toshiba Corporation, Honda Motor Co., Ltd. began experimental test-driving of the MC-?, Honda's micro-sized EV, using photovoltaic (PV) energy as part of the Miyakojima City Small-sized Electromotive Mobility Project*1. Through this experimental program, Honda will operate an environmentally-responsible micro-sized EV using renewable energy, and work together with the local community to explore the possibility of a CO2-free society. In November 2013, Honda began separate field tests jointly conducted with Kumamoto Prefecture, Saitama City and Miyakojima City using the MC-?. For the field tests in Miyakojima City, as a part of the initiative as an environmentally-responsible model city, the feasibility of the introduction and utilization of small-sized electromotive mobility products and electricity supply facilities are being verified. For this particular driving experiment in the city using renewable energy, the MC-? will be charged from three new PV recharging stations newly built by Toshiba.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.