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Japan considering offering free hydrogen cars because $30k incentives apparently not enough

There's no such thing as a free lunch. A free hydrogen fuel-cell vehicle, though? It may become a possibility in Japan, says Automotive News. We know the Japanese government is being plenty supportive of hydrogen vehicles since it will provide about $20,000 worth of incentives to prospective customers of the $69,000 vehicle. And with local governments like Toyota City's Aichi prefecture supplying another $10,000, out of pocket costs could reach less than $40,000 for the Toyota hydrogen car. We don't know for sure that the 'free' H2 car will happen, but with Toyota starting sales of its first production FCV next spring (potentially named Mirai), it could happen. That would also spell good news for Honda, which will follow up Toyota's effort for its own hydrogen fuel-cell vehicle. The case for the free car is still pretty tenuous. Automotive News, citing the Nihon Keizai business publication, reports that the Japanese government has thrown around the idea of subsidizing the vehicles outright to early adopters just to gain some momentum for this kind of zero-emissions vehicles. Heck, the government would even throw in free fuel for good measure. We'll see about that. To see some of the official hydrogen excitement, click here for a video of Japanese Prime Minister Shinzo Abe taking a Toyota fuel cell vehicle for a brisk test drive. Featured Gallery Toyota at 2014 Aspen Ideas Festival News Source: Automotive News - sub. req.Image Credit: Toyota Government/Legal Green Honda Toyota Hydrogen Cars incentives h2

Honda introducing all-new EV, PHEV models by 2018

Honda finally showed off its FCV Concept (with our first glimpse of its interior) to a North American audience at the 2015 Detroit Auto Show today, but the big news from the Japanese automaker was that the hydrogen fuel cell vehicle will be joined in the market by two new alternative fuel vehicles by 2018. One is an all-new pure battery electric vehicle and the other is an all-new plug-in hybrid. Details on the new vehicles were slimmer than the skinniest hipster jeans in all of Detroit, but the announcement shows that Honda wants to grow its portfolio of alt-fuel powertrains in the not-too-distant future. Honda currently sells the Fit EV and various Accord hybrids, and also showed off the upcoming Acura NSX here in Detroit this week. Ryan Harty, Honda's manager of environmental business development, said that these vehicles are all in service of the upcoming stricter CAFE fuel economy requirements. "Leading up to 2025 [the 54.5 mpg level], in order to meet regulation – not just US but globally – and more to meet our customer's expectations, we think big improvements in ICE engines can meet those," he said. "But also very exciting to all of us at Honda is our upcoming electromobility products. We really are building the foundational blocks to get to where we need to go after 2025." "We want to bring these vehicles to market in significant volume." - Ryan Harty That means vehicles that devour electricity. "Honda is very optimistic about the future of electromobility," Harty said, "not just the hybrids that we've already brought out but how those hybrids and our experience with fuel cell vehicles and battery electric Fit EV and Accord plug-in hybrids is giving us the confidence to launch a brand-new generation of battery electric and plug-in hybrid vehicles. This will be a new sales pillar for American Honda. We want to bring these vehicles to market in significant volume." Honda says that it will also use, "further application of two- and three-motor hybrid systems" in the US. The fuel cell concept will arrive as a production version after March 2016. That is when it is scheduled to launch in Japan, with US deliveries happening some time later. In the near-term, though, expect better VTEC turbo engines to power more Honda vehicles while using comparatively less fuel. Honda says it will invest $340 million at the Anna Engine Plant in Ohio to build a new 4-cylinder engine. Down the road, though, its electrons over petroleum.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...