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Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

Honda rolls out new N-Box Slash kei car in Japan

Honda may not compete with the likes of the expanding Fiat 500 and contracting Mini families in the North American or European markets, but back home in Japan it has a whole series of retro hatchbacks, grouped together as part of its N series. And now there is one more. Called the N-Box Slash (or N/ for short), the boxy but stylish new hatch is built to fit into Japan's rigid Kei car class, which means a tiny footprint no longer than 11 feet long and five feet wide. That makes it even smaller than the already-diminutive Smart Forfour or Renault Twingo, but into that compact form, Honda has fit five doors and four seats under a tall roof. In fact those front seats even fold flat and flush with the rear ones to make for as big a bed as you could possibly fit inside its compact dimensions. Technical details remain scarce, but power likely comes from the same 600cc three-cylinder engine - turbocharged or not, driving the front wheels or all four - as the rest of the N series, which already includes the N-One, N-Box, N-Box+ and N-WGN. Feel free to read the original Japanese or Google-translated press releases below, just don't expect it or any of its stablemates to show up in a North American showroom any time soon. 2014.11.27 ???????N-BOX SLASH(?????? ?????)????????????? Honda??12?22?(?)???????????N??????1?5?????????N-BOX SLASH(?????? ?????)?????????11?27?(?)?Honda????????????????? N-BOX SLASH?????????????N??????????????????????????????????????????????"???????"?"??????"??????????????????????????????????????????5???????????????Honda?????????? ???????????????N???????????????????? ?????????????????????? http://www.honda.co.jp/Nboxslash/new/ ?1 ?N??????????????????????????????????????Honda??????????????M?M(????????/???????)?????????????????????????????????????????????????????????????N??????1?????N-BOX(??????)???2?????N-BOX +(?????????)???3?????N-ONE(????)???4?????N-WGN(?????)? ?????????????? ?????????? 0120-112010(???????)?????????? ### (translated) 2014.11.27 Preceding publish new mini passenger car "N-BOX SLASH (NTT box slash)" in the home page Honda is, December 22 (Monday) to have plans to release "N" series ? 1 information about the fifth installment of the new mini-car "N-BOX SLASH (NTT box slash)", November 27 ( I was preceded published in Honda's home page on the tree).

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.