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Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Honda Civic Tourer reminds us why we love wagons

It was the early 1990s when the last Honda Civic Wagon graced our shores, looking more like a squat five-door hatchback with an extra dose of charm. Well, Honda debuted the newest Civic Wagon Tourer at the Frankfurt Motor Show today, but, as we reported last month, it's a European model that will go on sale there early next year. There's still no word of it coming to the US.
The Civic Tourer was designed by Honda's European studio, and its overall look comes across as more muscular, sporty and stylish than both the sedan and two-door coupe, with bulging fenders and revised windows. Adrian Killham, large project leader for the Civic Tourer, has commented on the styling, saying, "Recently launched cars have tended to follow a similar style. The Civic Tourer has a different balance and appeal." We appreciate the sentiment, and the Tourer's shape is a big reason why we like it.
But we also like the 22 cubic feet of cargo space with the rear seats up, which grows to a gargantuan 59 cubic feet with the rear seats folded down. The big Civic will be powered by either a 1.8-liter four-cylinder petrol engine with i-VTEC or a 1.6-liter Earth Dreams i-DTEC diesel engine. Manual and automatic transmissions will be offered.