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Honda ready for 'late 2016' arrival of Clarity Fuel Cell in US

Two years ago at the LA Auto Show, Honda showed off the first concept for what we now know is the Clarity fuel cell vehicle. At the time, Honda said it would arrive at some point in 2015. Since then, Honda has said simply that the Clarity would arrive some time after the March 2016 on-sale date in Japan and even gave itself an out in case the debut slipped to the first half of 2017. Yesterday, at a preview event at the Honda Advanced Design Studio in downtown LA, Honda narrowed that down a bit more to, "late 2016." Honda representatives said this was all still in line with internal targets for the US launch of the car. They already know when the car will arrive here, but are not yet able to say, since things like crash tests and other homologation issues could still change the timeline. The company is happy to see the expansion in the number of hydrogen refueling stations in California and is working a number of dealers in the Los Angeles and San Francisco Bay Area to get them ready to sell the Clarity. Everything that has happened since the company officially set its internal fuel cell clock has been going to plan, Honda representatives told AutoblogGreen. Hydrogen fuel cell vehicles from Hyundai and Toyota are available now, while those from other automakers (like BMW and Nissan) may arrive in or after 2020. Honda still won't confirm, on the record, that an all-electric model will be the third vehicle to use the platform that the Clarity and the upcoming plug-in hybrid (due in 2018) use, as we suspect. But, during a casual discussion about Honda happenings, I heard one executive say that he's busy working on the follow-up "products" that will use the platform, so this remains something to keep in mind. We recently got the chance to drive the Clarity in Japan, which you can read about here.

Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda charged another $363 million over Takata airbags

The Takata airbag recall is growing increasingly expensive for Honda. In the latest hit to the automaker's bottom line, the company is revising the expected costs of its global safety campaigns by an additional 44.8 billion yen ($363 million) after the massive expansion in May. Months ago, Honda announced that it had set aside 50 billion yen ($425 million at the time) to meet the predicted expenses. According to Automotive News, due to the rather arcane laws of accounting, these new costs will actually be applied to the fiscal year that ended on March 31, rather than the current one. Honda's revised earnings will be announced in late June. The company previously reported an operating profit of 651.7 billion yen ($5.3 billion), which was down 13 percent from the previous year. There has been no change to planned dividends for investors. In the US, Honda and Acura have a total of about 6.28 million vehicles in need of a replacement airbag inflator, and the automaker says about two million of those are already repaired. In addition to the Takata campaign, the company has faced other financial setbacks during this calendar year. For example, in early January, it received a $70 million fine from the National Highway Traffic Safety Administration for failing to report 1,729 cases of injuries or deaths over 11 years. As part of a strategy to improve quality globally, Honda cut back its global sales forecasts for the coming year, and it also decided not to make any volume predictions through 2017. To: Shareholders of Honda Motor Co., Ltd. From: Honda Motor Co., Ltd. 1-1, Minami-Aoyama 2-chome, Minato-ku, 107-8556 Tokyo Takanobu Ito President and Representative Director Notice of Events after the Reporting Period Regarding Product Warranty Expenses Honda Motor Co., Ltd. (the "Company") and its consolidated subsidiaries have been conducting market-based measures in relation to airbag inflators, such as product recalls and a Safety Improvement Campaign. Due to factors arising since May 2015 such as an expansion of the scope of these market-based measures based on an agreement between our supplier and the U.S. National Highway Traffic Safety Administration, a change has arisen in the estimate relating to product warranty expenses. The amount of product warranty expenses now expected to be incurred is 44,800 million yen.