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Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda shows facelifted Euro Civic hatch with new Sport variant

Honda has released the details on its freshened Euro-spec Civic ahead of its debut at the 2014 Paris Motor Show, whose media days are set to open next week. Aside from a fairly pleasant visual upgrade for both the standard Civic as well as the Civic Tourer, Paris will also see the arrival of a new Civic Sport model.
The new Civic wears a sportier front fascia, while the rear end is home to a new, stylish set of LED taillights. Honda has also revised the rear bumper, side skirts and spoiler. In the cabin, a new, Android-powered infotainment system called Honda Connect takes its place in the center stack, providing typical functions like radio, media, navigation and Bluetooth, as well as the ability to browse the Internet. The entire system is confined by a seven-inch display that offers pinch, swipe and tap functions that should be familiar to smartphone owners.
The big news, though, is the new Sport model (shown above). While this isn't a Civic Type R - with its 1.8-liter, 140-horsepower engine, it's not even a decaf Type R - it does deliver some more aggressive looks to the Civic line. There are standard 17-inch wheels, as well as a new, sportier Type R-inspired front fascia and a color-coded rear spoiler. Alongside that 1.8-liter gas engine is a 118-hp diesel mill that displaces 1.6 liters.