Super Low Mileage! Like New! on 2040-cars

Auto blog

Junkyard Gem: 2000 Honda Passport 4WD

The suits at American Honda Motor Company must have spent the bulk of the 1990s tearing out their hair in frustration as their rivals raked in big money from the sales of ever-more-profitable SUVs, even as American car shoppers lost interest in sedans and hatchbacks. Oh, sure, the Civic-based CR-V appeared here for the 1997 model year and sold well enough, but the lack of a larger SUV pained Honda more with each passing year. With the Acura MDX and Honda Pilot not ready for showrooms until the 2001 and 2002 model years, respectively, some stopgap had to be found. Isuzu stepped up and made a deal with Honda: the Rodeo would get Honda badges and become the Passport, while the Trooper would show up in Acura showrooms with SLX badges (for the 1994 and 1995 model years, respectively). Here's one of those Passports, found in a Denver-area self-service yard. Things got even weirder in the Isuzu/Honda world around the turn of the century, with the Honda Odyssey getting Isuzu badges and being sold as the Oasis. Fast-forward to 2009, and the only Isuzu-badged vehicles available new here were rebadged Chevrolets: the I-Series pickup (Chevy Colorado) and the Ascender (Chevy Trailblazer). The Passport name has some interesting American Honda history, stretching back to the first Honda vehicle sold here (and the biggest-selling motor vehicle in human history): the Super Cub. American Honda Motor Company couldn't use the Super Cub name on our shores, because Piper Aircraft had been selling a small plane called the Super Cub since 1949, so the motorcycle was called the Honda 50 over here. Eventually, this bike got a 70cc engine and became the Honda C70 Passport, sales of which continued through the middle 1980s. That means the Passports sitting in your local Honda dealership right now got their name from a one-cylinder motorcycle. General Motors has a Passport connection as well; when GM created the Geo brand to sell rebadged Isuzus, Suzukis, and Toyotas in the United States, it created a marque called Passport to sell the Daewoo LeMans as the Optima in Canada (all the other vehicles sold by Passport dealers were Isuzus). So, Honda's need to offer SUVs in its American dealerships led to an arrangement with GM-connected Isuzu to sell these trucks with a model name bearing links to both companies. So much history in the junkyard! Just as Geo-badged Toyota Corollas (mostly) got Delco radios, so did the Passport get Honda radios.

Honda Civic Type R blitzes five iconic European circuits

European automakers habitually produce some of the best hot hatches. So it took the revival of a Japanese legend to beat them on their home turf when the Honda Civic Type R stole the front-drive lap record at the Nurburgring away from the likes of Renault and Seat. Volkswagen struck back and reclaimed the prize for Europe with the new Golf GTI Clubsport S, but rather than return to the Green Hell for another attempt, Honda took revenge on five other Grand Prix circuits across the continent. The campaign started in April at Silverstone, where three-time British Touring Car champ Matt Neal set a lap time of 2:44.45 in the wet, then returned once it was dry to beat his own time at 2:31.85. With the front-drive record at the home of the British Grand Prix now in hand, Honda moved on to Belgium, where factory driver Rob Huff tackled Spa-Francorchamps and its infamous Eau Rouge complex to set another lap record at 2:56.91. Then it was off to Monza, home of the Italian Grand Prix, where the Civic Type R – still mechanically unmodified and on road tires – set another record at 2:15.16 at the hands of World Touring Car Championship driver Norbert Michelisz. Former F1 driver Tiago Monteiro was supposed to tackle the Estoril next, until he was taken out of commission in a WTCC crash. So on short notice, the series' safety-car driver Bruno Correia stepped in and lapped the former home of the Portuguese Grand Prix in 2:04.08. The last record fell at the Hungaroring where Michelisz returned to the cockpit and set another front-drive lap record at 2:10.85 last week. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda Civic Type R sets new benchmarks at five legendary European race circuits - Honda announces new benchmark times set by Civic Type R at five legendary European circuits - Lap times achieved in standard production car with no mechanical modifications - Benchmarks set at Silverstone, Spa-Francorchamps, Monza, Estoril and Hungaroring - Stars of Honda's WTCC and BTCC squad pilot Type R throughout five circuit campaign Honda's 'race car for the road' Civic Type R has crisscrossed Europe in an effort to set new benchmarks for front wheel drive production cars at five legendary circuits across Europe.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.