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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Automakers teaming with Google to bring Android to cars this year

Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.
Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.
For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.

Petrolicious profiles the Triple Nickel, a 1968 Honda CB160

Petrolicious often puts as much of a focus on the owners as it does on their machines in its videos, but the latest one goes even further as a short documentary that tells the story of a woman getting back into vintage motorcycle racing after an accident. Stacie B. London bought her first bike in 2009, but she jumped into the hobby with both feet. Not too long after getting her cycle, she started competing on two wheels. Fantastic cinematography is always one of the great strengths of Petrolicious' clips, but it absolutely nails the audio here, too. If you enjoy the sound of vintage bikes revving for all they can, then this is a must see. Of course, the story of someone getting into vintage motorcycle racing is also fascinating. London's 1968 Honda CB160 wears the 555 number when on the circuit, hence the nickname Triple Nickel. Not only do we get to see her open up the bike up on the salt flats, but we get to watch part of her first competition on track after recovering from a serious crash. For a relative newcomer not only just to riding a motorcycle but also racing one, London already seems to be hooked.