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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Four-leaf clovers, hybrid Hondas and the next automotive downturn | Autoblog Podcast #561

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. The group discuss the Alfa Romeo Stelvio Quadrifoglio, the Mercedes-Benz CLS 450 and the Honda Clarity PHEV Alex has been driving in Seattle. They also discuss the future of the auto industry, how customer tastes and needs are changing and what might happen if the world faces another economic downturn. Finally, we spend your money.Autoblog Podcast #561 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Alfa Romeo Stelvio Quadrifoglio Mercedes-Benz CLS 450 Honda Clarity PHEV The next automotive downturn Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

See the evolution of McLaren F1 cars in one GIF

If you dig racecars and history, you'll enjoy the .gif file on display below. It comes to us from the folks at automotive parts website PartCatalog.com, and it shows how McLaren's Formula 1 cars have changed from the very first one to this season's black and orange Honda-powered machine. And they have certainly changed. That very first car had scarcely an aerodynamic aid to the radically winged racer of today.It's also interesting to see how driver positioning has changed over the years. Through the '70s and '80s, the driver was pushed farther and farther to the front. Then in the '90s and '00s, the driver started to be pushed back to the middle, and longer noses became common. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This .gif file isn't just interesting for seeing how the cars have changed, though. It also features some of the most famous F1 cars of all time. Fans of vintage F1 racing and of the film Rush may recognize the McLaren M23 James Hunt piloted to a championship victory over rival Nicki Lauda in 1976. There's also the 1985 McLaren MP4/2B that was the last McLaren Nicki Lauda would drive, and the car that would take Alain Prost to a championship. Prost's rival Ayrton Senna also has a car in this .gif, and that's the 1988 Honda-powered car he drove to his first ever championship. There are many other cars in this .gif we don't have time to cover though, but you can learn more about them and the cars we mentioned by checking out McLaren's great history page. Each car there has a brief profile covering the stats, and lengthier articles with more background. It's a great way to spend a morning. Related Video: