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Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

Honda CB350 and cafe racer culture explored by Electric Federal

The latest video from Electric Federal covers one of our favorite aspects of motorcycle culture - café racers. In an interview with Adam "Gasser" Gaspic, the owner of Gasser Customs, EF takes a look at the culture and one of Gasser's latest offerings, a hopped-up Honda CB350, called the Silver Bullet.
Gasser has gone all-out on the Silver Bullet, replacing some of the body parts with fiberglass and delivering more than a few upgrades to the rebuilt engine. The brakes and suspension of the smaller bike also get some attention, as do some of the bike's aesthetics. Besides the upgrades, there's just something to be said for the sleek, minimalist nature of the little Honda.
Naturally, the videography is gorgeous, and it's a great look at a kind of motorcycling that seems to be overlooked in the world of sport bikes and Harley-Davidson-style cruisers. Take a look below for the full video.

Honda helps Santa take his sled into the 21st century

If you had put nearly 75 billion miles on your only company car, it would most likely be pleading for retirement in every rickety way it knew how. That's Santa's situation, so St. Nick heads to his not-exactly-local-at-all Honda dealer for a new sled, and the company obliges with a red rider fit for the new millennium. But Honda doesn't try to shoehorn he of the white beard into an Civic on rails. Working from Crayon sketches of safe sleighs and wanting to insure a lengthy stint on Santa's "Nice" list, the Honda reps work up a bespoke offering from a block of clay, but still give it features like a rear-view camera and a cargo bay ejector platform fitted with a parachute. You can see their gift to Santa in the video above. And for some even more far out holiday offerings from Honda, check out their Honda Days videos featuring Skeletor singing a bro hymn to He-Man, G.I. Joe serenading Gem, and Gumby and Pokey singing whatever they can think of. News Source: Honda via YouTube Honda Videos