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Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda's Acura NSX masterstroke: building the factory in Ohio

When Honda announced it was going to build its NSX supercar in Ohio instead of Japan, it caught everybody in the industry by surprise. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Now Honda has a supercar production facility in rural Ohio that would be the envy of any Formula One team. The people at Honda call it the PMC, but its official name is the Performance Manufacturing Center. It's a building that started out as a shipping facility for suppliers, but Honda invested $70 million to transform it into a showcase facility that will build the NSX. Honda benchmarked the assembly operations at Ferrari, Lamborghini, McLaren, and Bentley before work began on its facility. The 200,000 square-foot building will also double as a customer reception center – Honda will open the doors for customers to come see their car being built. It's also going to offer them high-speed test drives at the gigantic Transportation Research Center just down the road. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Inside, the layout is wide open and well lit. There are no stripes or lines on the floor and none of the different departments are walled off. This creates a more welcoming appearance and lets you get a comprehensive view of the entire process at a glance. And with an eye towards future lessons learned, most of the equipment is of a modular design that can be easily reconfigured or moved. The body shop and paint shop are enclosed by glass walls so that anyone can see what's going on inside. And while you'll see some automation here and there, the idea was to achieve a blend between man and machine, not to try and automate everything. This is a low-volume facility with production targeted at only eight to ten cars a day. The plant runs four days a week with one ten-hour shift. Don't expect to see rows of new NSXs parked on any dealer's lot. The car will only be built to order. Honda is obsessed with ensuring the NSX is built to the most exacting quality standards. The plant people pored over the JD Power Appeal study to determine what supercar customers care about the most, then looked at which aspects of that directly tie into manufacturing. They developed their quality control strategy with three goals in mind. First, they wanted to build everything right the first time with no adjustments.

1997 Acura Integra Type R auctioned for $63,800

The Acura Integra, also known as the Honda Integra, was a front-wheel-drive sport compact car that neatly slotted between the Honda Civic and the Honda Accord. The Integra's sportiness wasn't just in its design, as there were a number of quite powerful engine choices for it, and some handling improvements. The mid-to-late-1990s second-generation car was available as the nearly-200-horsepower Type R version, which made a lasting impression no matter if you were an Acura customer, a Honda customer, a British motoring journalist putting the car through its paces in Wales or a PlayStation Gran Turismo gamer driving a virtual Integra at a fictional race track. The bug-eyed, sharply detailed Integra Type R, complete with a strengthened chassis, lightened spec, white wheels and a sizable rear wing, was an instant classic, and two decades later their values are definitely on the rise. No wonder, as they've been called the best-handling front-wheel-drive cars made, and there's some strong competition for that title. However, while the Integra Type R was sold new in limited numbers (just 320 units for the U.S. market in 1997), it wasn't envisioned just how much they could be worth in 2018. The past weekend, a certain high point was reached, as a 1,200-mile, Championship White, Acura-badged example was sold at a Barrett-Jackson auction for an eye-watering $63,800 with fees included. That is roughly double what the car cost new, no matter how new-condition it is. Perhaps the $60K+ sale price for the Type R was foreboded by a particular Florida-based car selling for $40,750 in late June, on Bring a Trailer. That car wasn't even in as-new condition, as it had already accumulated almost 60,000 miles. While these prices might reflect in the values of other used Integra Type R cars and even the more regular-issue, 170-horsepower Integra GS-R models, it might turn out be a blessing for the existing examples not ravaged by road salt or modding in usual Honda fashion, or stolen and parted out: As the values for Type R's keep climbing, it provides even more of an incentive for Type R owners to keep their cars in good or excellent shape. We're just hoping for a sweet spot there, so that the Integras won't all be mollycoddled and cocooned for fear of depreciation — these cars need to be used, out on the road with the VTEC singing, nearing 8,500 rpm. That's what they were designed for.