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2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Honda issues bizarre non-recall on Odyssey over badge placement

Without looking under the hood or at a vehicle history report, one of the easiest way to tell if a car has had body work done is to check the location and placement of the exterior badges. A crooked, misplaced or missing badge can be a telltale sign that there has been some sort of body or paint work. For this reason, Honda is suggesting that some owners of the 2014 Odyssey take their vans into the dealership for a little rebadging.
The topic was brought to light after Consumer Reports received a notice from Honda saying that the "Odyssey" badge on its test vehicle was incorrectly installed at the factory. The badge is supposed to go on the driver's side of the liftgate (as shown above), but the customer vehicles had it placed on the passenger side of the car. Not a huge deal unless an owner is trying to sell the vehicle and the improperly installed badge leads potential owners into believing the vehicle may have been damaged in some way. Here's what Honda said in its letter:
On some 2013 Odyssey vehicles, the Odyssey emblem was incorrectly installed on the passenger's side of the rear tailgate. The emblem should be installed on the drivers' side of the rear tailgate. American Honda Motor Company highly recommends that you participate in this Product Update. The placement of the emblem may indicate that the vehicle has had repairs performed that are consistent with it being in a crash. This could affect the resale value of the vehicle.