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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2014 Honda Civic Coupe

Honda lifted the covers off its refreshed Civic Coupe at SEMA earlier this month, showing off its updated styling and redesigned 18-inch wheels, but didn't unveil its interior or mechanical upgrades until today at the LA Auto Show. Eager to show off its latest arrival, Honda allowed me to check out and drive the new coupe a few weeks ago.
The interior, which was hidden beneath heavily tinted glass at SEMA, features new colors, upgraded seating materials and new technology. The interior themes are now more color coordinated and feature upgraded Tricot soft weave. Black is the standard interior color, with a choice of black or gray seats. A new display audio system is also found on the EX/EX-L trims. The seven-inch capacitive-touch screen, with a matte finish to reduce the annoyance of greasy fingerprint marks, allows users to not only tap once for a function, but to double-tap, slide, flick and pinch - as if they are using a familiar smartphone or tablet. The new infotainment interface not only accepts USB and Bluetooth data exchange, but has also been configured with HDMI for future upgrades. Some of you may have also noticed the exterior mirrors on the SEMA car, as they were fitted with cameras for Honda's blind spot minimizing Lanewatch system. It is now offered on the Civic Coupe for EX trims and above.
Mechanically, the new Civic Coupe rides on an upgraded suspension system that features revised spring rates (front up by four percent, rear up by three percent), a stiffer rear stabilizer (up by 25 percent) and larger 16-inch wheels (wearing 205/55R16 tires). The engineering objective was to improve handling and responsiveness while flattening cornering. According to Honda, the tweaks should give the Civic Coupe better linear steering feel than either the Hyundai Elantra or the Ford Focus.

Honda To Expand Takata Air Bag Recall Nationwide

Under pressure from federal regulators, Honda is expanding a recall of driver's side air bags to all 50 states. The air bags, made by Japanese supplier Takata Corp., can explode with too much force, sending metal shrapnel into the passenger compartment. Takata insists that current recalls covering 8 million U.S. cars in high-humidity areas are sufficient. But the National Highway Traffic Safety Administration wants the recalls expanded nationwide after some incidents outside the high-humidity zones. Rick Schosteck, Honda's executive vice president for North America, told House lawmakers Wednesday that Honda will expand the regional recall it began in June, but will continue to prioritize high-humidity areas. He also said Honda is working with other air bag manufacturers to make sure it has enough parts. Related Gallery Consumer Reports Least Loved Cars 2014 Recalls Honda Safety NHTSA list