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Former Honda CEOs chide current boss about quality

Taking charge of a major corporation will never be without its challenges, and one of those - as Honda CEO Takanobu Ito is finding out - is filling the big shoes of those that came before. Ito's predecessors are apparently not pleased with what he's doing to the company, and are wasting no time in telling him so.
According to Reuters, two former Honda chiefs have recently visited Ito (pictured above with his predecessor Takeo Fukui) to talk to him about the Japanese automaker's quality issues, which they apparently regard as eroding the company's image. Nobuhiko Kawamoto, who served as CEO from 1990-98, reportedly came to Honda headquarters in Tokyo to deliver "stern words" to Ito last month. Kawamoto's immediate successor, Hiroyuki Yoshino, reportedly met with Ito under similar circumstances earlier this year.
Kawamoto and Yoshino are part of a larger group of former Honda executives who are concerned with the declining quality of the company's products under Ito's leadership. Where Honda once focused more on quality, collaborating more closely with parts suppliers,more recently the company has, in the eyes of those former executives at least, shifted its focus to quantity and to new technologies. That's what, the report alleges, has led to Honda recalling so many of its vehicles in recent years.

Mitsubishi to join alliance with Honda and Nissan, Nikkei reports

TOKYO — Japan's Mitsubishi Motors is set to join an alliance between Honda Motor and Nissan Motor, creating a tie-up between automakers with combined sales of more than 8 million vehicles, the Nikkei newspaper said on Sunday. Mitsubishi Motors, which is 34% owned by Nissan, will work with Honda and Nissan to finalize the details of their strategic partnership, Nikkei said, adding the three firms intend to standardize in-vehicle software that controls cars. Mitsubishi Motors declined to comment on the report, while a Nissan spokesperson would only say the report was not based on something either of the companies had announced. Spokespeople for Honda did not respond to a request for comment. The push comes as Nissan, Japan's third biggest automaker, has been steadily losing market share in its two largest markets, the United States and China, which together accounted for half of its global sales in the year to March. On Thursday, the company slashed its annual outlook after heavy discounting in the U.S. almost completely wiped out its first-quarter profit. Nissan and Honda said in March they were considering a strategic partnership to collaborate on producing electric vehicle components and artificial intelligence in automotive software platforms. Mitsubishi Motors is already part of a long-standing alliance with Nissan and France's Renault that the three automakers last year agreed to restructure, aiming for a downsized but more pragmatic and agile partnership. Separate collaboration between Nissan, Honda and Mitsubishi Motors could help Japan's automakers cut costs and beef up to battle tough competition in EVs, dominated by companies like China's BYD and Tesla. In China, the world's largest auto market, Japanese brands previously were strong but are now up against domestic automakers that have rapidly increased production and won over consumers with low-priced vehicles loaded with software.

Honda series follows restoration of its first car in the US

We all have to start somewhere, and for Honda's automotive business in the US the beginning was a green N600. The company brought a handful of the hatchbacks into the US to test the waters. Now, N600 expert Tim Mings has started restoring that special Honda for a weekly documentary series. Mings reckons he has worked on a 1,000 or more N600s and Z600s, but none of them have been as special as this car. He owned it for several years before cleaning off the serial number, which showed this was the very first example in the US. According to Mings, of the first 50 N600s that Honda brought to the US, only three still survive. The N600 boasted a 600cc two-cylinder engine that could rev to 9,000 rpm. Today, you can see a modern interpretation of its boxy design in Honda's N-One Kei-class car in Japan. Honda's documentary series will follow every step of the restoration process, and the completed N600 will go to the company's museum. We can't wait to see how the car looks after Mings brings it back to life. Related Video: HONDA CELEBRATES AUTOMOTIVE HERITAGE AND HISTORY IN THE U.S. IN NEW ONLINE SERIES LAUNCHING ON SOCIAL MEDIA "Serial One," new online documentary series features the painstaking restoration of the very first Honda N600 in the U.S Fans can follow the journey as acclaimed N600 mechanic Tim Mings brings the vehicle back to life Mar 16, 2016 - TORRANCE, Calif. -- The story of American Honda's first N600 vehicle in the United States in 1969 unfolds through the eyes of a determined mechanic, taking viewers on a journey to restore the first American Honda VIN, "Serial One." Launching today on Honda's social channels and at serialone.com, Honda's new weekly online content series pays homage to the company's roots in America and reflects the challenging spirit of Honda by featuring an in-depth look at the step-by-step restoration of the N600 by Los Angeles-based mechanic Tim Mings. In 1969, after a decade of growth that led to Honda becoming the top-selling motorcycle manufacturer in America and the world, Honda embarked on a new mission to sell cars in the United States. Honda entered the U.S. market with the Honda N600, which was just 122 inches in length and could actually fit between the wheels of some full size vehicles in America, which measured up to 225 inches in length and weighed nearly twice as much as the NSX. The N600 had an all-alloy engine that could achieve 9000 rpm and reach speeds of 81 miles per hour.