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Renewed deal continues to give Honda power to Ariel models

You can expect to hear screaming Honda engines in Ariel's stripped down vehicles for even longer; the two companies have just reaffirmed their exclusive powerplant supply deal in the UK. Ariel's models have used Honda power for the last 16 years. Just in time for the updated agreement, the eight technicians at the sports car brand's tiny factory just completed their 1,500th model with the Japanese automaker's high-revving engine. The basic Atom in the UK comes with the naturally aspirated 2.0-liter K20Z engine, and Ariel fits the mill with an exhaust and custom ECU tuning to make 245 horsepower. An optional supercharger can push the output to 310 hp or up to 350 hp. The top versions can reach 60 miles per hour in less than 2.7 seconds and a top speed over 155 mph. Ariel's other products have different Honda powerplants. The company's new Nomad uses a 2.4-liter K24 with 235 hp, and an optional supercharger can give the off-roader 290 hp. For those that prefer two wheels, the Ace motorcycle packs a 1,237cc V4 with 173 hp. In the US, the Atom wasn't always available with Honda power. Brammo, which previously imported the sports cars here, fitted them with a 2.0-liter EcoTec four-cylinder engine from General Motors. Ariel toyed with other powerplants, too, like its 500-horsepower V8 in the Atom 500. HONDA (UK) AND ARIEL RENEW EXCLUSIVE ENGINE SUPPLY DEAL AS 1,500TH HONDA-POWERED ARIEL ROARS OUT OF THE FACTORY Honda (UK) and Ariel renew exclusive engine supply deal as 1,500th Honda-powered Ariel roars out of the (very small) factory Honda (UK) and Ariel Motor Company renew exclusive engine supply deal for Atom and Nomad 1,500th Honda-powered Ariel in 16 years roars out of the factory Supercharged Civic Type R engine delivers a scorching 350bhp and top speed of more than 155mph in the famed Ariel Atom Honda (UK) and Ariel Motor Company have renewed their 16-year strong exclusive engine supply agreement which sees the famed Atom powered by the Civic Type R engine, and the new off-road Nomad by the Civic 2.4 unit. The news comes as the two brands celebrate the 1500th Honda-powered Ariel roaring out of the small factory in Somerset, where just eight highly skilled build technicians spend 100-200 hours painstakingly hand-crafting one vehicle each at a time, from start to finish. Over the last 16 years 1,500 new Ariels have been built here – just a few day's work for Honda's Civic-producing Swindon plant.

A journey to our driving future | Autoblog in Japan

TOKYO — We here at Autoblog recently went to Japan to drive cars, ride trains and talk to people about the past and future of mobility. In 1964, Japan hosted the Summer Olympics. To showcase to the world how far they had come since WWII, Japan launched its latest marvel in mobility, the Shinkansen (or as we call it, the Bullet Train). In 2020, Japan is hosting the Summer Olympics in Tokyo, and this time the nation is prepared to showcase a huge push toward autonomous cars. Green Editor John Beltz Snyder, Senior Producer Christopher McGraw and Associate Producer Alexander Malburg traveled there to get a sense of the country's transportation ecosystem with the 2020 Games on the horizon, and we filmed the experience along the way. In this series of videos, you'll see us try out car features that aren't yet available in the U.S., talk to an expert at Nissan about electric and autonomous mobility, ride the incredibly fast Shinkansen bullet train between Tokyo and Kyoto, pay homage to Soichiro Honda — and Ayrton Senna — at the Honda Collection Hall at Twin Ring Motegi, and see some beautiful and historic sites along the way. Here's what we'll be showcasing from our trip to Japan. Check back here as we update the list with links to all the videos: Driving a Subaru WRX equipped with EyeSight with Touring Assist Reviewing the 2018 Nissan Leaf on the roads of Japan Testing ProPilot Park on the Nissan Leaf Talking with Nicholas Thomas, Nissan's director of electric vehicles How to ride the Shinkansen in Japan (We love trains!) Touring the Honda Collection Hall at Twin Ring Motegi Check out the travelogue video at the top of this page for a taste of what's to come, then join us for a journey to Japan, Autoblog style. Related Video: Auto News Green Honda Nissan Subaru Green Driving Technology Autonomous Vehicles Electric Videos Original Video

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.