4dr I4 Auto Lx Honda Accord Sdn Lx Low Miles Sedan Automatic Gasoline 2.4l L4 Mp on 2040-cars

Auto blog

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

Custom Honda motorcycles perfect for evading zombies in The Walking Dead

With characters constantly being killed off, the zombie-infested world of AMC's The Walking Dead definitely isn't one of the more lighthearted shows on TV. Still, getting to be an actor on the show looks like one of the best jobs around, especially with a recent two-wheeled addition of a zombie-hunting Honda for one character. Early in the series, Norman Reedus' character Daryl Dixon rode a motorcycle but lost it over the course of the series' tumultuous stories. When talking with producers about future stories, he said that he wanted to be on a bike again, and they agreed. Reedus suggested Classified Moto to the producers because the company had already built a custom cycle for him. The builders there came up with a pair of custom Hondas that are made to look beat-up and utilitarian in the show's post-apocalyptic world. There's even a mounting point on the back for Daryl's trademark crossbow. The bikes also had to be reliable in the real world for filming. According to Classified Moto, it chose the Hondas as a base because the company had experience building customs on them and parts were easy to get. While Classified Moto now gets its bikes on TV this week, this isn't its first brush with celebrity. The company previously built Battlestar Galactica star Katee Sackhoff a highly modified Honda, as well.