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Honda Accord, Civic are America's most stolen cars

The National Insurance Crime Bureau has released its latest Hot Wheels study on the most popular stolen cars and trucks for 2012. The study has changed a bit from past years, with the new findings listing only the make and model of each vehicle, while taking into account all model years in its totals. Previous iterations only focused on the most stolen vehicles of a particular model year, with that make and model not appearing anywhere else on the list so as not to appear to call out a particular car. Confusing, eh? Said another way, in previous studies, if the three most stolen vehicles were the 2006, 2007 and 2008 Belchfire Turbo from Fictitious Motors, only the model year with the highest number of thefts would make the list.
The new study takes all model years into consideration while breaking down the number of vehicles stolen per model year in a full, in-depth report. Separately, the NICB is also listing the top 25 new vehicles stolen in 2012. That list is limited exclusively to model year 2012 entries.
Honda took the top two spots in the most stolen vehicles list, with 58,596 Accord models stolen and 47,037 Civic models stolen. The study is interesting, though, in that the most recent model year for the Accord is 1997, while the most recent the Civic is 2000. In fact, Hondas from 1990 to 2000 make up 16 of the top 20 cars stolen in 2012, according to the NICB. Compare that with the MY2012 list, where Honda's vehicles are eleventh and fifteenth, and it looks like the Japanese brand has been beefing up its theft control.

NHTSA probing 400,000 Infiniti, Honda vehicles over steering faults

As many as 391,000 vehicles from Infiniti and Honda may eventually need to be recalled as a result of two, separately announced Preliminary Evaluations from the National Highway Traffic Safety Administration to ascertain the scope of the potential safety hazards.
The larger investigation has NHTSA looking into the 2013 Honda Accord because of 24 reports from drivers alleging total loss of power steering or a sudden increase in necessary effort to turn the vehicle. In four cases, the problem is reportedly linked to crashes, with all of them occurring at less than 30 miles per hour. According to the claims, 13 people also reported seeing a warning message during the failure. Turning off the car and restarting it would fix the issue in some cases. If a recall is necessary, it could affect an estimated 374,000 Accords.
The second investigation is much smaller in scope. The safety agency is investigating the 2008 Infiniti EX35 after two complaints of the steering wheel shaft separating, and the vehicle losing the ability to steer. Both reports allege that the steering became loose when driving and then completely failed once the vehicle was stopped. A recall for the problem would affect an estimated 17,000 vehicles. Scroll down to read NHTSA's reports on both Preliminary Evaluations.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.