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Honda 'Hands' ad is a worthy successor to 'Cog'

The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The two-minute video - which starts and ends with a nod to Cog - highlights just about all facets of Honda's universe of products from passenger cars to racecars, the HondaJet to leaf blowers, motorcycles, ATVs and even Asimo.
Celebrating 65 years of innovation, the advertisement is as informative as it is amusing, and it even injects a little humor, too, like a glass of water being squeezed from the FCX Clarity. We just hope that the 1:10 mark of the video isn't hinting at a CR-V Convertible. We're not sure when Hands will air or if we'll see it on television here in the US, but the video is posted below; as an added bonus, we've also included the video for Cog.

Honda shows off 2015 Euro-market Jazz

The 2015 Honda Jazz is here, wearing much the same look we caught on the Jazz "concept" at the Paris Motor Show last year. No, make that exactly the same look as the "concept," save for the fog lights on the pictured model. A move to the same global B-segment platform as the Honda HR-V makes the new Jazz lighter and stiffer than before, and pays all kinds of benefits for the subcompact. Prime among them is interior space - Honda says it's class-leading - the new hatch being 95 millimeters longer. The fuel tank is underneath the front seats, leaving the rear bench free for the installation of Honda's Magic Seat system. Three potential cargo bay arrangements are called "Utility," "Tall," and "Long," achieved by rearranging the positions of the rear seatbacks and bolsters. The Honda Connect infotainment system uses a seven-inch touchscreen, hooks up to the Internet, and transmits real-time news and Internet radio. Following a trend of buyer-installable navigation working through the factory screen, integrated Garmin Nav is an option, and other apps can be downloaded from the Honda App Center. Ride quality and interior comfort get a boost thanks to the 30-mm longer wheelbase and suspension re-engineered with better, lighter parts and new dampers, as well as geometry more inclined to the dynamic. The lighter platform bones let Honda load up on soundproofing, creating a quieter cabin. A 1.3-liter VTEC gasoline engine sits underhoood, offering 101 horsepower, with a new six-speed transmission for a semi-automatic CVT for shifting. Driver safety systems make an appearance here, too, include Lane Departure Warning, Traffic Sign Recognition, Intelligent Speed Assist, and High-beam Support. Some of those features will only be available in Europe, naturally, but we'll obviously get a lot of goodies on our Fit, too. The press release below has the particulars. ALL-NEW HONDA JAZZ REDEFINES B-SEGMENT WITH ADDED SPACE, VERSATILITY, REFINEMENT AND TECHNOLOGY - Third generation Jazz based on Honda's global B-segment platform - New 1.3 litre i-VTEC petrol engine from Earth Dreams Technology series - Extra interior space, made versatile with Magic Seats® system - Bold, fresh exterior and refined cabin - New Honda Connect infotainment system - Advanced Driver Assist Systems enhance safety 24.02.2015 -- Arriving in Europe in summer 2015, the third-generation Jazz features bold yet sophisticated exterior and interior design, with unrivalled interior space and versatility.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.