2017 Honda Accord Sport on 2040-cars

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Bonkers Honda Vezel headlines Mugen's lineup at Tokyo Auto Salon

Japanese automakers and their tuning divisions have descended upon the Makuhari Messe in Chiba City for the 2014 Tokyo Auto Salon. And for Honda, it's all about Mugen.
Honda's Japanese Domestic Market tuning division brought a series of modified concepts and racing cars to the salon this year, including the CR-Z hybrid touring car it fields in the Super GT series, the SF13 single-seater from the Super Formula series as well as customized versions of the Fit, Odyssey and N-WGN. But the prize for the most outrageous of them all surely goes to the modified Vezel you see above.
Modeled on Honda's new Fit-based crossover, the Mugen Vezel Concept goes further than the versions we've seen until now. It features a bonkers body kit, dual exhaust, brake upgrade, sport suspension, intricate 20-inch alloy wheels and an upgraded interior. It's not for the faint of heart, but if you're feeling still interested, you can check it out in the gallery above, along with the announcement below and the specs on Mugen's website.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.