2013 Honda Accord Sdn C on 2040-cars

Auto blog

Honda giving away free Civics in Forza Horizon to celebrate launch

Just a friendly reminder from Honda: The Honda Challenge Pack DLC is now available for Forza Horizon. To reward you for the trouble of pressing a few buttons on your Xbox controller, you'll get the 2013 Honda Civic Coupe, an HPD Rally Fit and a 1986 Honda Civic Si Coupe in your garage, and you'll get them free. The event of the new DLC has also kicked off a photo contest that will reward someone with an Xbox 360 console wrapped in a Honda Civic Si theme.
Otherwise, the word "Challenge" keeps coming up because of the chance to run an online race against IndyCar driver Scott Dixon. The track for that digital throwdown has already been decided by Xbox players who voted before January 8. Yet it's not too late to hop into the Honda section in Xbox Live and lay down a time fast enough for a shot at the title "The Driver That Shellacked Scott Dixon," and meeting the man in person.
Check out the press release from Honda below, and the sweetness that is the 1986 Civic Si in the gallery above.

See the evolution of McLaren F1 cars in one GIF

If you dig racecars and history, you'll enjoy the .gif file on display below. It comes to us from the folks at automotive parts website PartCatalog.com, and it shows how McLaren's Formula 1 cars have changed from the very first one to this season's black and orange Honda-powered machine. And they have certainly changed. That very first car had scarcely an aerodynamic aid to the radically winged racer of today.It's also interesting to see how driver positioning has changed over the years. Through the '70s and '80s, the driver was pushed farther and farther to the front. Then in the '90s and '00s, the driver started to be pushed back to the middle, and longer noses became common. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This .gif file isn't just interesting for seeing how the cars have changed, though. It also features some of the most famous F1 cars of all time. Fans of vintage F1 racing and of the film Rush may recognize the McLaren M23 James Hunt piloted to a championship victory over rival Nicki Lauda in 1976. There's also the 1985 McLaren MP4/2B that was the last McLaren Nicki Lauda would drive, and the car that would take Alain Prost to a championship. Prost's rival Ayrton Senna also has a car in this .gif, and that's the 1988 Honda-powered car he drove to his first ever championship. There are many other cars in this .gif we don't have time to cover though, but you can learn more about them and the cars we mentioned by checking out McLaren's great history page. Each car there has a brief profile covering the stats, and lengthier articles with more background. It's a great way to spend a morning. Related Video:

Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video: