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Honda 'Hands' ad is a worthy successor to 'Cog'

The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The two-minute video - which starts and ends with a nod to Cog - highlights just about all facets of Honda's universe of products from passenger cars to racecars, the HondaJet to leaf blowers, motorcycles, ATVs and even Asimo.
Celebrating 65 years of innovation, the advertisement is as informative as it is amusing, and it even injects a little humor, too, like a glass of water being squeezed from the FCX Clarity. We just hope that the 1:10 mark of the video isn't hinting at a CR-V Convertible. We're not sure when Hands will air or if we'll see it on television here in the US, but the video is posted below; as an added bonus, we've also included the video for Cog.

GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA

Remembering the glory days of the Honda Civic Si

In addition to watching host John Davis slowly age over his decades on the show, MotorWeek's Retro Review series on YouTube allows us to look back on some of the favorite models of yesteryear to see their evolution toward present day. Take the 1989 Honda Civic Si for example, which is newly featured. The name is still on the market, and the current model boasts 205 horsepower and 174 pound-feet of torque from its 2.4-liter four-cylinder. However, the current Si is being left behind in power by other performance compacts like the latest Volkswagen GTI, Subaru WRX and Ford Focus ST. Back in 1989, the Civic Si was still something of an upstart in the hot hatch ranks and definitely had something to prove. Remember, this was a about decade before the tuner boom of the late '90s gave these Hondas massive popularity. Though, the writing was on the wall for eventual success, based on the MotorWeek review. The show called it "stylish" and was attracted to vehicle's sharp handing, even with no power steering. Like today, power was lacking compared to major competitors like he VW GTI, but Honda's 1.6-liter four-cylinder with 108 hp and 100 lb-ft still received some praise. As always, it's fascinating to see how these now beloved models stack up when looking back. The high-performance Civic might be due for another surge in popularity too, if the forthcoming Type R from Europe ever makes to the US. News Source: MotorWeek via YouTube Honda Hatchback Performance Classics Videos honda civic si