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Honda Civic losing ground to Toyota Corolla, sales crown threatened

Oh, what a difference a year has made. When the numbers were tallied for 2013, the Honda Civic was riding high by claiming its segment's sales crown in the US despite being challenged by the latest generation of the Toyota Corolla for part of the year. However, with just a month to go in the battle for C-segment supremacy in 2014, it looks like Toyota gets to hoist the trophy this time. Looking at November sales numbers, Honda moved 300,644 Civics through the first 11 months of the year, down 2.1 percent in volume. Furthermore, for the month alone, the company sold 23,060 Civics, a 12.3 percent drop. Meanwhile, on Toyota's side, business has been booming comparatively. Through the first 11 months it sold 309,373 Corollas, a 10.6 percent jump, and for November alone it moved 25,609 examples, a 14.2 percent improvement. With fewer than 10,000 cars between them, it would take quite a December slump for the Corolla to lose this fight. According to The Truth About Cars, the Civic actually started out the 2014 somewhat positively with 5 percent growth over the previous year, though still behind the Corolla's figures. However, the Honda has seen a slide since then with five consecutive months of sales drops. Meanwhile, the Toyota has generally kept showing growth. Being the newer model of the two, the Corolla comes to this fight with an advantage. Honda hasn't let the Civic languish; it gave the model a CVT in 2014 to boost fuel economy. That's nothing like the Toyota's thorough recent rethink, though. According to TTAC, Honda does have reason to crow about the Civic, just not necessarily in the US. The model is on track to be the bestselling vehicle in Canada for the 17th consecutive year and have its best sales since 2008 there.

2014 Honda Civic priced from $18,190*, new CVT boosts city mpg

For the third consecutive model year, Honda has given its Civic lineup some substantial improvements, and with the 2014 Civic Coupe and Sedan going on sale this week, the automaker has released pricing and fuel economy numbers for its gas and non-Si models. Honda has not released any images of the 2014 Civic Sedan yet, but we got our first look at the updated Coupe last month at SEMA.
Aside from styling changes introduced on the 2013 Sedan being carried over to the 2014 Coupe, the biggest update to all 2014 Civics might be the addition of the continuously variable transmission (CVT). Fuel economy figures carry over for cars with the manual transmission, but models swapping the previous five-speed automatic for the new CVT are seeing a boost in city fuel economy by 2 mpg helping the Civic max out at 31 mpg city for the fuel-miser HF trim level.
In terms of pricing, the 2014 Civic is getting a modest price hike of $225 for the base LX models, which now start at $18,190* for the Coupe and $18,390* for the Sedan (*not including $790 for destination charges). The sedan-only HF trim level is up $175, there's a $275 price increase for the EX and EX-L Coupe and EX Sedan models and an extra $475 has been tacked on to the EX-L Sedan.

McLaren-Honda drops the bling for stealth F1 livery

Watch a Formula One grand prix and you can instantly tell which are the McLarens, visible as they are from a mile away with their reflective chrome livery. But that's all about to change as the British team has dropped the chrome in favor of the more subdued livery you see here. Unveiled in time for this weekend's Spanish Grand Prix, the new McLaren livery replaces the bling with a gray so dark that it borders on black. The red accents remain, albeit in a revised pattern. The new livery promises to be less reflective at sunset and flood-lit night races especially, while providing more of a visual break from the Mercedes era now that the team is powered once again by Honda. McLaren first adopted the silver and black livery in 1997 after Marlboro (with its white and red livery) left for Ferrari and the West tobacco brand was brought in instead. The team parted company with West after the ban on tobacco advertising in sports was instituted in Europe in 2005, inserted some red into the livery and replaced the flat silver with chrome. This weekend's race will mark the first time in a decade, then, that McLaren will be racing without the chrome. Featured Gallery 2015 McLaren-Honda MP4-30: Gray Livery News Source: McLaren via Facebook Motorsports Honda McLaren Racing Vehicles F1 livery mclaren-honda