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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

McLaren confirms Alonso, keeps Button

Every year a big game of musical chairs breaks out in the Formula One paddock, as some drivers try to hold on to their seats, some try to grab new ones and others are left without a seat for the following season. McLaren has been extremely reluctant to announce who would be sitting in its carbon-fiber seats next season, but it's finally spilled the beans. McLaren was strongly rumored to have hired Fernando Alonso for next season, speculation over which was all but confirmed when the two-time world champion announced his departure from Ferrari. He's now been officially confirmed to be returning to Woking for next season. But the bigger question over who would be his wingman has now been answered as well, as the team has decided to keep Jenson Button on board for at least one more season. Long regarded as a top driver, Button started out with Williams back in 2000, then spent a couple of seasons in Enstone with Renault before switching to Honda in 2003, finally winning the championship in 2009 when the team went out on its own as Brawn GP (now Mercedes). He switched to McLaren in 2010 to form a dream team with Lewis Hamilton (who in turn left for Mercedes last year), but though Jenson has been unable to rack up another world title, he's remained a favorite especially of Honda's, which returns to F1 next season to rekindle its once-dominant engine-supply partnership with McLaren. Alonso, meanwhile, made his grand prix debut with Minardi (now Toro Rosso) just one year after Button, then switched to Renault first as a test driver and then got the race seat, winning back-to-back world championships in 2005 and 2006. He subsequently spent one tumultuous season alongside Hamilton at McLaren before going back to Renault and then to Ferrari, which which he spent five years, scoring eleven checkered flags to finish in second place in the standings, three times. Alonso's signing and Button's retention spell bad news for Kevin Magnussen, the young Danish driver who got his start with McLaren earlier this season after winning the Formula Renault 3.5 Series title last year. With all the other seats already spoken for, Magnussen was left with no choice but to accept a test-driver role with McLaren in the hope that he might be promoted back again in the future. McLaren-Honda prepares for 2015: laying the foundations for future domination McLaren-Honda is delighted to announce its new driver line-up for 2015: Fernando Alonso and Jenson Button.

2014 Honda HPD CR-Z

Honda invited us to its Southern California North American headquarters last week to take a spin in a very special CR-Z - one modified with a full complement of Honda Performance Development (HPD) components. While the company has been racing with HPD parts for years, this is the first time the automaker has offered them for its street-legal vehicles, and it has chosen this year's SEMA Show in Las Vegas to be the launch venue. Last year, Honda introduced the HPD Supercharged CR-Z Concept at SEMA - this is the slightly modified production version.
The complete transformation gives the normally placid hybrid hatchback a serious shot of adrenaline thanks to a bolt-on supercharger combined with suspension, tire, brake and exhaust upgrades. In addition to the blower (detailed in a bullet point below), new HPD suspension components lower the car by about half an inch, and firmer spring rates stiffen the ride. Stock 16- or 17-inch wheels are then replaced with HPD 18-inch alloys wrapped in sticky Michelin Pilot Super Sport tires (215/40ZR18 at all corners). The clutch is upgraded, a limited-slip differential is installed and new HPD monobloc four-piston calipers are fitted over slotted and ventilated iron rotors up front (the single-pistons over solid discs on the back axle are unchanged). In the rear, the stock hidden single exhaust pipe is replaced by a free-flow twin-tip exhaust that peers out of a new HPD lower diffuser. Other cosmetic enhancements include an HPD front lip spoiler, rear deck lid spoiler and an HPD emblem kit for each side. To say the CR-Z is transformed by the complete HPD package is an understatement.
Driving Notes