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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

2016 Honda Pilot to pack 280 hp, new Intelligent Traction Management system

Honda has released a spate of details on the all-new, third-generation Pilot, building on the information that was distributed way back at the car's 2015 Chicago Auto Show debut. Included in this latest release are power figures for the 3.5-liter Earth Dreams V6, a breakdown of trim levels and details on the new Intelligent Traction Management system. Let's start with that V6, which makes the Pilot the latest vehicle to be fitted with Honda's Earth Dreams technology. Regardless of whether it's mated to the standard six-speed automatic or the optional nine-speed gearbox, the 3.5-liter mill produces 280 horsepower and 260 pound-feet of torque. That's 30 more hp and 7 more lb-ft than the current model. While Honda isn't quite ready to release fuel economy figures, we have high hopes for the V6/9AT combo. The other big announcement coming today regards Honda's new Intelligent Traction Management system. The technology functions a lot like Land Rover's Terrain Response, Jeep's Selec-Terrain and Ford's Terrain Management System, providing owners with a number of condition-specific presets for the throttle response, shift mapping and stability control to maximize performance on the selected terrain. What makes the Honda system different, though, is that it's not limited to all-wheel-drive models. That said, the front-drive model is neutered to a degree, with its ITM only offering a Snow mode, compared to the all-wheel-drive Pilot's Mud, Sand and Snow settings. Still, considering the big Honda's role as a family hauler, a dedicated setting for driving in the snow will likely be welcomed by family types, especially in northern climates. Speaking of that AWD model, it uses a new system, called i-VTM4 (short for Intelligent Variable Torque Management for all Four Wheels). If you dig past the marketing speak, though, you'll find this system has a lot in common with the Acura Super Handling All-Wheel Drive system, in that it transfers torque not only between the front and rear axles, but laterally between the rear wheels. We reached out to Honda to see what, if any, differences there are to the system, but they didn't get back to by press time. Check out the official press release from Honda, available below.

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier