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McLaren and Honda rekindle a winning combination

With the 2014 Formula One World Championship now drawn to a close, all eyes are fixed on next season. And for both McLaren and Honda, that means the dawn of a new era – or hopefully, the return to one bygone. After twenty years running Mercedes engines, McLaren is switching back to Honda next season, rekindling the most successful partnership the once-dominant team has ever had. Immediately after swapping to Honda power in 1988 – and with Ayrton Senna and Alain Prost behind the wheel – McLaren entered its winningest era, racking up four consecutive world championships. In the two decades it's spent under Mercedes power since, it won three drivers' titles and one constructors', leaving the relatively brief Honda era as its most successful. It was also the most successful for Honda, which had enjoyed success with Williams and some with Lotus, but far more with McLaren – the likes of which it was never able to recreate. The Japanese automaker that was the first to break into the Euro-centric series left grand prix racing when it left McLaren, and despite returning to fund its own team for the better part of a decade, claimed but one checkered flag before calling it quits again. Whether the new collaboration will return both outfits to the winner's circle remains to be seen, but we're looking forward to finding out. In the meantime, after releasing a couple of images from the video shoot last week, McLaren has put out this minute-and-a-half video clip showing the MP4-29H running a few laps around Silverstone, marking the official start of what could be the second reign of the McLaren-Honda dynasty. News Source: McLaren Motorsports Honda McLaren Racing Vehicles Videos F1 mclaren-honda

Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.