2009 Honda Accord Ex-l Coupe 2-door 3.5l on 2040-cars

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Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.

Custom Honda motorcycles perfect for evading zombies in The Walking Dead

With characters constantly being killed off, the zombie-infested world of AMC's The Walking Dead definitely isn't one of the more lighthearted shows on TV. Still, getting to be an actor on the show looks like one of the best jobs around, especially with a recent two-wheeled addition of a zombie-hunting Honda for one character. Early in the series, Norman Reedus' character Daryl Dixon rode a motorcycle but lost it over the course of the series' tumultuous stories. When talking with producers about future stories, he said that he wanted to be on a bike again, and they agreed. Reedus suggested Classified Moto to the producers because the company had already built a custom cycle for him. The builders there came up with a pair of custom Hondas that are made to look beat-up and utilitarian in the show's post-apocalyptic world. There's even a mounting point on the back for Daryl's trademark crossbow. The bikes also had to be reliable in the real world for filming. According to Classified Moto, it chose the Hondas as a base because the company had experience building customs on them and parts were easy to get. While Classified Moto now gets its bikes on TV this week, this isn't its first brush with celebrity. The company previously built Battlestar Galactica star Katee Sackhoff a highly modified Honda, as well.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying