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Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

2016 Acura NSX aimed at Ferrari 458 for the price of Audi R8

Acura has done a good job of keeping the next-generation NSX under the wraps for the past few months, especially after a fiery little incident during testing at the Nürburgring earlier this year. But UK's What Car? recently got a chance to speak with development boss Ted Klaus, and he unleashed a few new details about the much-anticipated supercar to make it even harder for us to wait.
Among the info was a strong estimate of the NSX's performance potential. "We have to achieve the type of acceleration that the customer is achieving with the Ferrari," said Klaus to What Car?. "More importantly we have to achieve this every day and also at the Nürburgring." Assuming Acura's supercar is as actually quick as a 458 Italia, then it could hit 60 miles per hour in around 3.5 seconds.
Klaus also claims that the wickedly fast performance could come at a relative bargain for the class. The price is reportedly being benchmarked against the Audi R8, which would put the NSX around $130,000 in the US. While hardly cheap, it would still be a healthy discount off a 458.

Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.