2008 Honda Accord on 2040-cars

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Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

2016 Honda HR-V First Drive [w/video]

Compact crossovers are all the rage right now, and the 2016 Honda HR-V enters the marketplace at a crucial time. This class only had three or four entries just a year or two ago, and the number of players should double this year. That equates to an estimated 236,000 sales of B-segment CUVs in 2015, more than twice last year's sales, according to AutoPacific data. Honda joins a growing list of automakers looking to cash in on expanding sales. Fiat-Chrysler has its adorably Italian Fiat 500X and tiny-tough Jeep Renegade siblings. Chevy brought its small Trax to the US market from abroad. The Nissan Juke carries on with oddball styling and zippy dynamics. And the small-boxy class sales king Kia Soul could add all-wheel drive model to further increase its appeal. The HR-V doesn't break any new ground here. It starts with the Swiss Army Knife packaging of the Fit hatchback, then adds a more powerful engine, increased ground clearance, and all-wheel drive. It's nothing revolutionary, but that's not a bad thing. In typical Honda style, the beauty lies in the execution. What we have here is an attractive, compact crossover. It looks like a puffed-up Fit, or Honda Fat if you will. At 169.1 inches in length, the HR-V is more than a foot longer than the Fit (and almost nine inches shorter than the original CR-V). But with clean, taut lines that sculpt the body sides the HR-V is anything but bloated. We particularly like the integration of the rear door handles into the C-pillar. This thing is cute, especially with the rounded nose and chiseled rear end. And the chunky, five-spoke, 17-inch alloy wheels we like so much are standard even on the base model. There are a couple of weird bits to the styling. Like the way the hood cutline spills over to the front quarter panel and the oversized, fang-shaped taillamps. But overall the HR-V looks great. It has more modern appeal than the Trax, and while the 500X and Renegade are more interesting to our eyes, the HR-V has plenty of pizzazz for folks afraid of flamboyance. That reserved charm carries on in the interior. Like the exterior, the cabin is a safe kind of stylish. Materials include a mix of fabrics and plastics on the doors, plus obligatory soft-touch surfaces abound because, you know, we're all in the habit of squeezing dashboards these days. The row of three vents in front of the passenger seat looks nice, and there's added storage underneath the center console.

Average transaction prices climb to a record $36,270 in January

The automotive sector made a hash of the numbers last month, a mess of pluses and minuses clogging the transaction-price charts according to Kelley Blue Book. The overall industry rose one percent, even though buyers bought fewer cars and light vehicles in January 2018 vs 2017 using the selling-day adjusted rate. Due to January transaction prices rising to $36,270, a record for January, the value of new vehicles sold climbed more than $1 billion compared to January 2017. KBB's transaction prices don't include customer incentives, which changes the complexion slightly; average incentive spending rose to just over ten percent. The average transaction price in December 2017 was $36,756, so January dropped a bit - nothing unexpected, with the month annually blamed for "January doldrums." More revealing is the fact that the average transaction price in January 2017 was $34,910. This year's plumped-up figure came courtesy of the continued shift to crossovers, SUVs, and light trucks, which shouldn't surprise anyone who's read an automotive blog in the past 20 years. That category comprised nearly 70 percent of new vehicle sales for the month. Some manufacturers profited more than others, though. Fiat Chrysler managed 12.8 percent fewer sales in January compared year-on-year, but the company's vehicles sold for $1,300 more. The Ford brand suffered a 6.3-percent dip in sales, but brand transaction prices increased $2,000, while a Lincoln sold for $8,700 more on average. General Motors sold more cars and sold them for more money; overall GM transaction prices rose four percent, or $1,270, while a GMC traded hands for seven-percent more than in January 2017 and a Cadillac got $2,300 more on average. Of KBB's listed automakers, the Volkswagen Group got the most of out its customers, transaction prices rising at the German automaker by 5.6 percent to $42,243 in January 2018 compared to a year earlier. American Honda followed with a 4.3-percent increase to $28,991, GM in third at 4.1 percent to $40,313. Find your next car at Autoblog using our new and used car listings or the Car Finder tool. Broken out by segment, minivans rocked the table, transaction prices leaping by 7.9 percent to $35,380 compared to January a year earlier. Luxury cars boasted the next-highest rise, at 3.6 percent to $58,533.