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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Honda making hydrogen from solar power in UK

Honda is going to launch a hydrogen-powered production vehicle (its second, really) next year, but the all-important H2 infrastructure question hasn't been fully answered yet. One possible solution is being tested over in the United Kingdom, where Honda is turning solar energy and water into hydrogen at its Swindon plant. SHD Logistics says the plant is the UK's "first commercial-scale hydrogen production and refuelling facility powered by solar energy." Despite the presence of an FCX Clarity in some pictures from the ribbon cutting, it's unclear if the station will be able to fuel any passenger cars. SHD Logistics talks about sending the hydrogen from where it is generated on the Honda plant grounds into the plant using 300-meter underground pipes so that hydrogen forklifts can refuel as needed. Two hydrogen fuel cell trucks used by Briggs Equipment UK, Honda's partner in the station, will also refuel at the plant. Honda said earlier this year that it, along with partner GM, would work to reduce the costs of a hydrogen refueling infrastructure. Solar-powered hydrolysis – which is what the Swindon facility uses – doesn't sound cheap to us, but at least it reduces the overall environmental costs, compared to using electricity generated from fossil fuels.

Honda working on 'power exporter' to go with fuel-cell vehicle

The bad news, as we've previously reported, is that Honda's first production hydrogen fuel-cell vehicle won't debut until 2016, a bit later than expected. The good news is that the automaker may produce a device that will let that FCV's motor power up other devices as well. So it's a tradeoff of sorts. The company is producing what it calls the Power Exporter Concept. Put simply, it's a device that can connects to the fuel-cell vehicle and produce AC power (the picture makes it look fairly small, but dimensions weren't disclosed). The device has a maximum output of 9 kilowatts. Honda isn't saying much else about the device, which was announced along with further details of the company's upcoming fuel-cell concept vehicle. Still, it's heady yet not terribly surprising stuff from a company that's long been a big player on the portable power generator industry. Honda recently said its first production fuel-cell vehicle would see the light of day in early 2016 instead of 2015. The futuristic-looking vehicle will have a power output of about 130 horsepower and will be able to have its hydrogen tank filled up in less than five minutes. Take a look at Honda's press release below. Honda Unveils All-New FCV CONCEPT Fuel-Cell Vehicle - Striving to Realize a CO2-free Society by Combining FCV with an external power feeding device and Smart Hydrogen Station - TOKYO, Japan, November 17, 2014 - Honda Motor Co., Ltd. today unveiled, for the first time in the world, the Honda FCV CONCEPT, a concept car for an all-new fuel-cell vehicle (FCV), and the Honda Power Exporter CONCEPT, a concept model for an external power feeding device that enables AC power output from the FCV with maximum output of 9 kW*1. The all-new FCV that will be based on this concept model is scheduled to go on sale in Japan by the end of March, 2016 and subsequently in the U.S. and Europe. In addition to the FCV and external power feeding device, Honda will further promote the application of the Smart Hydrogen Station (SHS), a packaged hydrogen station unit that adopts Honda's original high-differential-pressure electrolyzer. In this way, Honda will work toward the forthcoming hydrogen society under three key concepts – "generate," "use" and "get connected" – and strive for the early realization of a CO2-free society.