2005 Honda Accord Ex Sedan 4-door 2.4l on 2040-cars

Auto blog

Honda protective of Type R name; NSX Type R not in the works

During a roundtable during a recent event hosted by Honda, we joined in on a roundtable interview with Honda Technical Consultant Ko Yamamoto and Honda Civic Type R Project Leader Hideki Kakinuma. Questions were asked about the Type R brand broadly, as well as the potential for some new projects. The answers were both good news and disappointing news for Honda fans. The good news is that Honda takes the Type R name and brand very seriously. Yamamoto and Kakinuma explained that the name and its associated red "H" badge are only for vehicles with a racing connection, such as the Honda Civic Type R that has a couple of racing variants. As such, you won't be seeing a CR-V, Odyssey or Insight with the Type R name. Furthermore, the Type R name is only for Honda-badged vehicles, despite the existence of the Acura Integra Type R a couple decades ago. We also asked about the potential of an NSX Type R, which certainly meets the performance and racing credentials mentioned, but is much more of an Acura product and is badged as such in the U.S. Kakinuma and Yamamoto couldn't go into deep detail, but they said that there aren't plans for one at the moment, and the chances of one for the U.S. are unlikely. They noted that the previous NSX Type R was a Japanese-market exclusive, and if such a car did come to fruition, that might be the case yet again. Kakinuma did say that if he was the one in charge of NSX, he would have already had it in the works. So it's not impossible that there could be an NSX Type R in the future, but don't look for one anytime soon. Related Video:

Honda Odyssey hybrid under consideration in Japan, but not US

"Over time you can expect to see broader application of our two motor hybrid system" - Sage Marie The idea of a hybrid minivan is not new, at least in Japan. Toyota sells the Estima - the world's first hybrid minivan, it has been available since 2001 - and the Aphard hybrids there. The US is not immune to the dream - in 2011, Chrysler said it was going to make a hybrid minivan in 2013 (didn't happen) - but there has never been a gas-electric minivan sold from a major automaker in the US. And, despite new rumors of a Honda Odyssey hybrid for Japan, the chances that the US will get one in the near future remain roughly at zero. A new report says Honda is considering a hybrid version of the fifth-generation Odyssey in Japan, and such a gas-electric powertrain could reduce fuel use by up to 50 percent. Honda powertrain assistant large project leader Takashi Shinchi told CarAdvice that the hybrid (not a plug-in version) is "under consideration," given the hybrid minivan competition in Japan. Such consideration is not happening in the US, at least not in any serious way. Sage Marie, senior manager of public relations for Honda North America, told AutoblogGreen, "The only thing the Japanese Odyssey and the US Odyssey have in common is the name. There are no current plans for a US Odyssey hybrid, but I will tell you that over time you can expect to see broader application of our industry-leading two motor hybrid system." The standard, gas-powered 2014 Odyssey gets 22 miles per gallon, combined (19 city and 28 highway). Featured Gallery 2011 Honda Odyssey: Review View 35 Photos News Source: CarAdvice, HondaImage Credit: Copyright 2014 Steven Ewing / AOL Green Honda Hybrid JDM hybrid minivan honda odyssey hybrid

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.