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2015 Honda CR-V performs poorly in Swedish AWD test [w/video]

Swedish auto magazine Teknikens Värld has never been afraid to call out automakers when a vehicle fails one of its battery of examinations. Its famous Moose Test recently caught the Porsche Macan out, and a few years ago, there was a protracted argument between Teknikens Värld and Jeep over the performance of a Grand Cherokee in that evaluation.
This time, the 2015 Honda CR-V is raising the magazine's hackles, but it has nothing to do with avoiding a giant mammal. Snow is obviously an issue in Sweden, and Teknikens Värld has a test that challenges all-wheel drive systems in low-traction settings. On a slanted surface, the Swedes put the vehicles' front wheels on rollers with no traction and demands the rears accelerate away. The Honda couldn't do it. Teknikens Värld claims that it initially found the same result last year from the European CR-V, but Honda Sweden put out a software upgrade correcting the behavior in the test. This year, the CUV went back to failing.
While that's the magazine's side, Honda Sweden doesn't see the test as fair. In a statement to Teknikens Värld, the company explains the way the CUV's all-wheel drive system works. It also claims that the test isn't simulating a realistic situation. "In real conditions, regardless of the surface, there is a certain amount of friction always available for both front and rear wheels," the announcement says. "A scenario like the roll test with such a high difference in grip between the front and the rear wheels is highly unlikely."

Why Japan's government is looking to curb its adorable kei car market

Each region around the world has its stereotypical vehicle. The US has the pickup and Europe the five-door hatchback; but in Japan, the kei car reigns supreme. These tiny cars are limited to just 660cc of displacement but they've also come with lower taxes to make them more affordable. To make of the most of their small size, they've often had quite boxy styling like the Honda N-One shown above, and because they're Japanese, they've often had quirky names like the Nissan Dayz Roox. However, if the Japanese government has its way, the future popularity of these little guys might be in jeopardy. The problem facing them is that Japan is an island both literally and figuratively. After World War II, the Japanese government created the class as a way to make car ownership more accessible. The tiny engines generally meant better fuel economy to deal with the nation's expensive gas, and the tax benefits also helped. It's made the segment hugely popular even today, with kei cars making up roughly 40 percent of the nation's new cars sales last year, according to The New York Times. The downside is that these models are almost never exported because they aren't as attractive to buyers elsewhere (if indeed they even meet overseas regulations). So if an automaker ends up with a popular kei model, it can't really market it elsewhere. The government now sees that as a threat to the domestic auto industry. It believes that every yen invested into kei development is wasted, and the production takes up needed capacity at auto factories. The state would much rather automakers create exportable models. To do this, it's trying to make the little cars less attractive to buy, and thus, less attractive to build. The authorities recently increased taxes on kei cars by 50 percent to narrow the difference between standard cars, according to the NYT. If kei cars do lose popularity, it could open the market up to greater competition from foreign automakers. Several companies complained about the little cars stranglehold on the Japanese market last year, but since then, imported car sales there have shown some growth thanks to the improving economy. Featured Gallery 2013 Honda N-One View 20 Photos News Source: The New York TimesImage Credit: Honda Government/Legal Honda Nissan JDM kei kei car

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.