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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Honda speeds towards its dreams with new Civic Type R Concept [w/videos]

A war is coming. It's been brewing for some time between the top-performing hot hatches, and will be determined by the ultimate bragging rights: the lap record at the Nürburgring for front-drive cars. Renault claimed it and reclaimed it again with successive versions of the Megane RS, then Seat took it by some margin with the new Leon Cupra. But this could take it from both.
It's the new Honda Civic Type R - or at least a conceptual preview of the one to follow. We drove an early prototype of the forthcoming Japanese hot hatch while in town for the Tokyo Motor Show a few months ago, where Honda made no secret of its Eiffel-bound aspirations. Now it has taken a big step closer with the concept you see here.
Previewing the extreme styling that will set the next Type R apart from ordinary Civics (or the European-spec hatchback on which it's based), the concept has a giant rear spoiler, enlarged grilles, hood vents and widened fenders packing both 20-inch alloys and additional air vents.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.