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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Ford F-150 bumps Camry from top of Cars.com American Made Index

With July 4th just around the corner, what better time could there be for Cars.com to announce that the Ford F-150 is the Most American car of 2013? This may be especially true since it was the Toyota Camry, a car produced by a company based in Japan, that had held the top spot from 2009 to 2012.
Cars.com compiles its Most American list by considering the amount of parts each vehicle uses that come from America, where it's final assembly takes place and how many units per year are sold. "While the assembly point and domestic parts content of the F-150 didn't change from 2012-2013, vehicle sales are responsible for bumping the F-150 to the top spot," according to Patrick Olsen, Editor-in-Chief of Cars.com.
As far as automakers go (as opposed to individual models), Toyota retains the top spot it held in 2012, with General Motors, Chrysler, Ford and Honda (in that order) rounding out the list. The motivation behind this list each year, according to Olsen, is "to help car shoppers understand that 'American-Made' extends beyond just the Detroit three" and because "a study we conducted in 2012 indicated that 25 percent of shoppers surveyed preferred to buy American."

Honda sending two NSX racers and new EV concept to Pikes Peak

Honda is always good for a few interesting Pikes Peak entries. In 2015, Acura supplied a 2017 NSX prototype for pace-car duty. This time around, two NSXes will compete alongside a reconfigured version of the company's four-motor electric racecar. Those aren't the 2016 entries above. The one on the right is last year's pace car and the one on the left is a first-gen NSX that did the hillclimb the past few years. The 2016 cars haven't been unveiled yet, but we know that one will be in the Time Attack 2 Production class, which is mostly stock with the addition of items like a roll cage, and the other will be in Time Attack 1. TA 1 allows modifications to the powertrain, additional aero aids, suspension changes, and other tweaks, so expect to see a lot more power and a big wing on the back. The cars will be driven by James and Nick Robinson, brothers who work for Honda R&D in Ohio. Honda will use a version of the four-motor electric powertrain from its 2015 CR-Z Exhibition class entry in a new EV. (We got to drive a non-race tune of this setup in Japan last year.) The 2016 version, which will wear a different body, moves to the Electric - Electric Modified class of last year's frontrunners. We're told this car is aiming for an overall win at the 2016 race; the CR-Z took 11th place overall in 2015. The EV will again be driven by Tetsuya Yamano, a Japanese Super GT driver. Oh, and there will of course be a factory entry or two from Honda's Powersports division. Honda engineer Keith Steidl will ride a 2015 TRX1000 ATV in the Pikes Peak Challenge - Exhibition Powersport class. In the past, Honda has fielded plenty of other neat stuff in the Race to the Clouds. In 2012, it ran an NSX fitted with a twin-turbo V6 from an LMP2 car, and the 2013 race saw the very practical 532-horsepower turbocharged Odyssey minivan join the Exhibition class. The 2016 race marks the Pikes Peak hillclimb's 100th anniversary (but not the 101st running since competition took some breaks back in wartime). We're looking forward to June already. Related Video: Image Credit: Honda Green Motorsports Acura Honda Electric Hybrid Racing Vehicles pikes peak exclusive