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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Google poised to release Apple CarPlay rival this month

Apple and Google. They're the Michigan and Ohio State of the tech world. They're New York Yankees and the Boston Red Sox, Real Madrid and Barcelona, or whatever sports-based rivalry you want to cook up. Bottom line, if one company expands into a segment, it's only a matter of time before the other follows suit. And now, that rivalry is about to carry over to your car's dashboard.
Unnamed sources are reporting to Automotive News that Google will unveil its very own challenger to Apple's new CarPlay in-car operating system later this month at the Mountain View, CA company's annual developer conference. The system, allegedly called Google Auto Link, will be the first product to come from the Open Automotive Alliance, a partnership between Google, General Motors, Hyundai, Audi, Honda and hardware manufacturer NVIDIA.
The official announcement is expected to be made on either June 25 or 26, at the Google I/O conference in San Francisco. Expect to hear a lot more about Google Auto Link then.

Mom Accidentally Steals Honda In Brooklyn

The owner of a 1993 Honda Accord that was accidentally stolen by a young Brooklyn woman's mother has the car back in her possession, after amusing posters popped up all over town. Cheryl Thorpe traveled to New York from her home in Houston to watch her daughter's dog while she and her roommates went on vacation, according to New York Magazine. Thorpe was also left the task of moving the three girls' cars to legal parking spots on a street-cleaning day. She dutifully moved the Fiat, Honda CR-V and Accord, but when the trio returned from their vacation something was wrong. The owner of the Accord found her car right where she left it, thankfully free of parking tickets. The Accord Thorpe had moved belonged to someone else. As it turns out, some older Hondas have interchangeable keys. Thorpe was able to use the girl's keys to move Emily Hickert's car while she ate brunch. Hickert spent an entire week thinking a professional car thief had made off with her 21-year-old ride. "In less than 40 seconds she gets in the car and goes," Hickert told The New York Post, after reviewing security footage from a nearby business. "I thought she was a professional." Hickert filed a police report, while Thorpe's daughter posted fliers all over Brooklyn looking for the Accord's owner. Hickert was eventually reunited with her Honda, which had been towed after sitting parked on the street. She says she bears no ill will towards the women involved in the mix up. "I'm not upset with her," Hickert told The Post. "I'm glad it wasn't a thief. I just didn't know why anyone would steal a 1993 Honda." Related Gallery Honda's Redone 2013 Civic Pulls Icon Out Of The Fire Weird Car News Honda