2003 Honda Accord Ex V-6 on 2040-cars

Auto blog

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Honda not ready to give up on CR-Z, Civic Hybrid in US just yet

Honda has already killed off the CR-Z in Europe, so news that the car is no longer going to be sold in Australia isn't exactly a surprise. In fact, Car Advice says that both the CR-Z and the Civic Hybrid are coming to the end of the line Down Under following disappointing sales. Honda sold only 370 CR-Zs in Australia in 2012 and then 58 in 2013 and 86 in 2014. These cancellations got us thinking: what does the future look like for these vehicles in the US? Well, stateside, CR-Z sales dropped almost 20 percent in 2014, compared to 2013, to 3,562 units. The Civic Hybrid sold just 5,070 units, a drop of almost 35 percent. Both of these vehicles use the aging Integrated Motor Assist (IMA) mild hybrid system, which the company's other hybrids (like the Accord) do not. Does that mean Honda hybrid fans will soon no longer be able to buy a CR-Z or Civic Hybrid? Not so fast, says Angie Nucci, Honda PR's senior environment and safety specialist. "The 2015 CR-Z went on-sale in early October and the 2015 Civic Hybrid went on-sale the following month in November," Nucci said. "Since these vehicles went on-sale fairly recently, it is simply too early to discuss future models at this time." Still, in Australia, the CR-Z and Civic Hybrid are both officially leaving the line-up. The company say that three new "Hybrid Sport" models will be coming at some point, starting with the Accord Hybrid later this year. The next one will be the NSX and then the Jazz Hybrid. The Jazz is another name for the Fit, which we do not get in a hybrid version in the US. Featured Gallery 2014 Honda CR-Z Hybrid View 14 Photos News Source: Honda, Car Advice via Green Car Reports Green Honda discontinued

Honda Recalling 900,000 Odyssey Minivans

DETROIT (AP) - Honda Motor Co. is recalling 886,815 Odyssey minivans in the U.S. because a fuel pump cover can deteriorate and cause a fuel leak. Odysseys from 2005 through 2010 model years are involved. The recalled minivans were made between June 23, 2004, and September 4, 2010. According to documents posted Saturday by the National Highway Traffic Safety Administration, the cover on the fuel pump strainer can wear down from exposure to high temperatures and acidic chemicals, like those found in fertilizers. Fuel leaks can cause a vehicle fire. Honda says no fires or injuries have been reported. Honda dealers will repair the vehicles for free, but the company says replacement parts may not be available until this summer. It will notify owners of the recall next month. Related Gallery The Ugliest Minivans Of All Time Recalls Honda Minivan/Van