2003 Honda Accord Ex Coupe 2-door 2.4l on 2040-cars

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Average new-car fuel economy figures continue record pace

Manufacturers are making more efficient cars and trucks; we've known that to be true for some time. Nearly every new car has some sort of trick to eke a few extra miles out of every gallon of fuel. Whether that be turbocharging, active aerodynamics or hybrid technology/electrified powertrains, the fact is that our vehicles are more efficient than ever before.
Thanks to a recent study by TrueCar, we've got fresh quantitative data to support the above statements. For the fourth month in a row, we've seen an improvement in national fleet fuel economy. We Americans are 0.7 miles per gallon more efficient than we were last month, and our cars are 1.6-mpg better than at this time last year. That said, we're still down on 2013's high, which was set back in January at 24.5 mpg.
Not only does this reflect the improved technologies in our vehicles, but it demonstrates a changing mindset among consumers, who are purchasing more efficient vehicles despite the relative stabilization of fuel prices. Every fuel-efficient model sold drives its manufacturers fleet average up.

Honda previews S660 roadster ahead of Tokyo debut

Honda isn't known for making convertibles. In fact, legend has it that old man Soichiro banned them from his lineup - but then he also didn't approve of six-cylinder engines, either. There have been exceptions, like the Civic del Sol and S2000, and today Honda has revealed another.
Set to debut at the forthcoming Tokyo Motor Show in late November is the Honda S660 concept, a compact little roadster about which Honda is saying even less. It looks about the size of a Kei car, with a nameplate that suggests a 660cc engine, making it more of a revival for the 1990's Beat than the high-end S2000. And while there are some clear similarities with the EV-STER concept that debuted two years ago in Tokyo, the S660 looks closer to production-ready, with key features like an actual steering wheel.
Of course, whether the S660 makes production, and beyond that makes it off of the Japanese islands and across the Pacific to US showrooms, is another matter, but we could see something like this taking the fight to the Mazda MX-5 and even the Scion FR-S and Subaru BRZ if it did.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.