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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Honda exclusive to McLaren at least until 2017

Next year Honda will return to Formula One after a seven-year absence, bringing the first Japanese automaker to compete in the top-tier racing series back into the fold. But though it started in 1964 much as it ended in 2008, running its own team (much like Ferrari and Mercedes do today), its new F1 program will see it revert to engine-supplier status (like Renault did when it sold its team to Lotus).
The arrangement will be exclusive to McLaren for the 2015 Formula One World Championship. But what fans and insiders alike have been wondering is how it might expand after that. Well, now we have at least part of the answer.
According to the F1 business insiders at Pitpass, Honda motorsport chief Yasuhisa Arai told a group of journalists at this past weekend's race in Shanghai that the deal with McLaren will be exclusive not only in 2015, but also in 2016. In other words, it won't be until 2017 at the earliest before Honda might begin supplying engines to any other teams, if at all.

Bisimoto 2014 Honda Odyssey packs 1,029 hp plus the kids

You know, the last time I drove a Honda Odyssey, I thought, "Man, this thing could really use another 781 horsepower." Thank goodness for the folks at Bisimoto, then, who have brought this "Power-Van" to the 2013 SEMA Show in Las Vegas. It's your standard seven-passenger Honda Odyssey with massive powertrain tuning to deliver a full 1,029 horsepower. Honda has not listed the torque output, but we imagine it's roughly eleventy billion foot-pounds.
That crazy power bump has been achieved through the use of - *deep breath* - an Infinity ECU, Arias pistons, ARP headstuds and bolts, Bisimoto's own 360-degree oil cap, a cat-back exhaust system, stainless mufflers, an improved fuel pump, new spark plugs, custom headwork, R&R custom steel rods, Turbonetics BTZ7265 twin turbochargers, a wastegate, blowoff valve, VP racing fuels and a whole lot more. Honda says the only chassis/suspension modifications come in the way of Fifteen52 wheels, 225/30-series Toyo T1 Sport tires and Young Guns performance exhaust coatings. So as far as we can tell, this thing still uses a front-wheel-drive setup. I bet it'll do somersaults.
Of course, this is SEMA, where we assume there's a four-modification minimum for any car that enters the Las Vegas Convention Center, so the Odyssey has been given added visual flair, as well. Outside, that means there's a Denmatic design theme, a whole mess of Honda accessories (check out that roof tub) and some new paint. Inside, upgraded upholstery has been fitted, as have Recaro seats.