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Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

Honda Accord Hybrid Falls Well Short Of 47 MPG, Says Consumer Reports

Do not poke Consumer Reports with the hybrid fuel economy stick. That seems to be the lesson illustrated here yet again. The Honda Accord Hybrid is the latest to arouse the ratings bear, returning "just" 40 combined mpg in CR testing. Even so, that makes it "a class leader for fuel economy among midsized sedans," besting even the Civic Hybrid in CR testing, but that's still a lucky roll of the dice short of its EPA rating of 47 mpg. Remember, it was back in December 2012 that CR knocked the Ford Fusion and C-Max hybrid models for the exact same failing: certified with an EPA-rated 47 mpg but delivering "just" 40 mpg. Beyond that, while the Accord Hybrid earned a lower overall score than the traditional gasoline Accord because of its ride, handling and refinement issues, it gets unqualified applause from the institute for its "very impressive hybrid system." It will be interesting to see if CR's findings will negatively impact the model's sales, which to this point have been impressive enough that demand is outstripping supply. In the meantime, you can check out CR's brief video review of the Accord Hybrid below, and check out the magazine's press release chiding its mpg rating. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda Accord Hybrid Delivers Class-Leading Fuel Economy, But Falls Well Short Of EPA's 47 MPG Estimate Jeep Grand Cherokee and BMW 328d diesels shine, Subaru XV Crosstrek Hybrid underwhelms YONKERS, N.Y., May 29, 2014 /PRNewswire-USNewswire/ -- Consumer Reports fuel economy tests found the Honda Accord Hybrid delivered impressive overall fuel-economy, tying the smaller Honda Civic Hybrid and just below the top-performing Toyota Prius hatchback. The Accord Hybrid's 40-mpg performance on Consumer Reports combined city and highway tests make it a class leader for fuel economy among midsized sedans. Testers found the Accord Hybrid has a very impressive hybrid system that smoothly transitions between battery and engine power. To save fuel, even at highway speeds, the engine willingly shuts off as soon as drivers lift their foot off the gas pedal. But Consumer Reports' engineers caution that buyers expecting their car to the EPA's figure of 47 mpg posted on the window sticker might be disappointed. "We've found that the EPA tests often exaggerate the fuel-economy of hybrids," said Jake Fisher, director of automotive testing at Consumer Reports.

Honda S660 set for Yokkaichi production next year

Roadsters, you might argue, are best when they're small and nimble. If you're thinking of the Mazda MX-5 Miata, you're on the right track, but there have been even smaller ones: pint-sized, three-cylinder roadsters like the Daihatsu Copen, Suzuki Cappuccino and Smart Roadster. But the most iconic and enduring of them was surely the Honda Beat.
Designed by Pininfarina, the Beat was - not unlike the F40 was for Enzo Ferrari - the last car approved for production by company founder Soichiro Honda. It complied with Japan's strict Kei car regulations and packed a tiny, naturally aspirated 656 cc that produced just 63 horsepower. The cult classic ended production in 1996, but six months ago Honda hinted at a revival with the presentation of the S660 concept at the 2013 Tokyo Motor Show. Now it seems Honda - or Yachiyo, we should say - is gearing up to put it into production at the same factory that produced the Beat two decades ago.
That plant is the Yokkaichi factory, a facility owned by Yachiyo Industry Co., Ltd. that builds small cars on contract for Honda. It was slated for a major expansion a few years ago until Honda shifted some of its small car production to its own plant in Suzuka, but continues to build the N series of boxy, upright hatchbacks, as well as small commercial vehicles like the Life and Vamos lines. The reintroduction of a small roadster line to the factory's output sometime in 2015 will undoubtedly be a cause for celebration in Yokkaichi. For our part we can only hope that American Honda CEO Tetsuo Iwamura gets his way and manages to bring the S660 to the US in the near future.