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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Editors' Picks April 2021 | Honda Accord, Mercedes-Benz E-Class and more

The month of April saw us award Editors' Picks status to a couple mega-luxury vehicles and a couple long-time standbys that recently went through mid-cycle refreshes. We drove plenty of other cars that didn't quite reach the bar for Editors' Picks status — BMW 4 Series, Infiniti QX55 and the Mitsubishi Outlander among others — but the four you'll see below stood out as the best this month. In case you missed our previous couple Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in April that earned the honor of being an EditorsÂ’ Pick. 2021 Aston Martin DBX 2021 Aston Martin DBX View 16 Photos Quick take: With attractive styling and a gorgeous yet functional interior, the V8-powered DBX is a legitimate crossover worthy of the Aston badge. Score: 8 What it competes with: Bentley Bentayga, Lamborghini Urus, Rolls-Royce Cullinan, Mercedes-Maybach GLS 600 Pros: Mega style, fantastic driving dynamics, a true and faithful Aston Martin Cons: Very expensive, only average infotainment From the editors: Editor-in-Chief Greg Migliore — “The DBX captures the spirit of Aston Martin in a modern crossover. That's not an easy thing to do. I expected the DBX might look the part, but lack functionality. Or it would be a decent crossover, but fall short of my idea of an Aston. The DBX did neither. It exceeded my expectations and is an entertaining vehicle to drive. The styling is interesting and evocative, and the AMG-sourced powertrain delivers proper performance. I also loaded it up with groceries and a carseat fits pretty well. Mission accomplished for Aston." In-depth analysis: 2021 Aston Martin DBX First Drive Review | A crossover that makes you forget itÂ’s a crossover   2021 Bentley Flying Spur 2021 Bentley Flying Spur V8 View 20 Photos Quick take: There are technically competitors to the Flying Spur, but nothing matches it stride-for-stride in every category. ItÂ’s the Bentley flagship product now, and it flies the brandÂ’s flag with both gusto and excellence. You can't go wrong whether you spec the W12 or V8 either.

Acura already planning NSX Type R?

Acura just took the wraps off the production version of its long-awaited new NSX, but rumors are already circulating of an even hotter version to follow. Meeting up at the Detroit Auto Show this week, Auto Express asked the NSX's chief engineer Ted Klaus about the prospect of a Type R version in the future, to which he reportedly answered: "I think everyone who loves cars wants to see a version that we say is pure red. The NSX has always been silver first, moving towards red later. Someone asked me, 'when will you be satisfied?' Probably never. What you do today, you can improve on tomorrow." That doesn't mean that tomorrow will actually come tomorrow, but it does speak to a spirit of improvement on the NSX team that could stand to keep the American-made Japanese supercar on the knife's edge and out in front of the competition, which Klaus identified as including the Ferrari 458, Audi R8 V10 and Porsche 911 Turbo. The previous model bred the NSX-R two years after its release (in the Japanese domestic market anyway), benefiting from a 265-pound weight reduction, a stiffer suspension, and though never officially confirmed, a long-suspected bump in output. Related Video: