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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda Civic coupe concept gets Type R render

In presenting the Civic coupe concept at the New York Auto Show earlier this month, Honda confirmed that the Type R will eventually be coming to North America. Honda just didn't say when, and in what form. But given the announcement's coincidence with the coupe concept's unveiling, it stands to reason the Type R could look less like the current hatchback and more like the two-door that was unveiled. And if it is, it'd probably look something like this. At least, we hope. Created by Wild-Speed.com and posted on the enthusiast forums at CivicX.com, these renderings envision what a Type R version of the Civic concept would look like – with two doors and all the go-fast bits. It may not be bright green anymore, but it sure looks mean – from the aggressive aero kit to the performance rolling stock. It's even got quad exhaust tips like the Euro-market hot hatch, but mounted in the center like the concept's. So what do you think, is this the version Honda should be sending to its American dealers? Sound off in the Comments. Related Video:

Honda bringing LMP2 racer to Pikes Peak

Pikes Peak always brings out an array of interesting entries. Honda has fielded quite a few of its own, but will take the unusual step this year of entering a Le Mans prototype. The new ARX-04b is the latest in a line of prototypes which Honda Performance Development and Wirth Research developed to compete in the LMP2 class in series like the FIA World Endurance Championship, the United SportsCar Series and at the 24 Hours of Le Mans. Though it's designed to race on closed circuits, Honda has announced that it'll be taking on the 156 turns and 12.42 miles of the Pikes Peak International Hill Climb this year. Driving duties will be handled by Justin Wilson, an accomplished British circuit racer who's competed in Formula One and won races in the IndyCar Series and in Champ Cars before it. He's also tried his hand at Formula E and competed in Le Mans prototypes before as well. Though it will be entered in the Unlimited class, it won't be gunning directly for the record set by Sebastien Loeb two years ago in the Peugeot 208 T16. At least not just yet. "This is an exploratory effort," said HPD chief Art St. Cyr, "to learn as much as we can in advance of a possible future assault on the outright record." We're looking forward to seeing what she'll do when the event takes place later this month. Honda-Powered HPD ARX-04b to tackle Pikes Peak Jun 17, 2015 - TORRANCE, Calif. - Indy car veteran, race winner Justin Wilson to pilot LMP2 machine - New coupe design debuted at 24 Hours of Daytona - Utilizes production-based 3.5 liter Honda V6 engine A number of different types of Honda and Acura vehicles have taken part in the Pikes Peak International Hill Climb in recent years, ranging from the Acura NSX to the Honda Fit, and even a high-speed Honda Odyssey, but Honda Performance Development has upped the ante this year by entering one its newest sports cars in the race up the 14,110-foot mountain. The new Honda-powered HPD ARX-04b LMP2 coupe that competed in this year's Rolex 24 Hours of Daytona has been entered in the 2015 Pikes Peak event, and will be driven by Verizon IndyCar Series race winner and former Formula 1 driver Justin Wilson. The ARX-04b will be the first full-carbon monocoque vehicle ever sanctioned for PPIHC entry and will be fitted with a 3.5-liter V6 twin-turbocharged engine. The ARX-04b will compete in the Unlimited class, which features highly-modified cars that can navigate the 156 turns of the 12.42-mile course in under 10 minutes.