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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

2016 Honda Pilot, Acura RDX confirmed for Chicago Auto Show debut

The Chicago Auto Show this year is going to be chock-full of Honda crossovers. Not only has Japanese automaker announced that it will be revealing the all-new Pilot at the Windy City expo, but that it will also preview the styling of the next Ridgeline pickup, while its luxury counterpart Acura takes the wraps off the new RDX. Developed and built in America, the new Pilot will be entering its third generation, after the first arrived in 2002 and the second in 2008. The new model previewed in the teaser image above will include eight seats across three rows, "with new technology, advanced safety, class-leading fuel economy and enhanced family utility and versatility," all wrapped in what Honda promises will be a "dramatic shift in design." The arrival of the third-generation model follows the recent introductions of the new CR-V and HR-V that slot below the Pilot. Honda's not saying much about the Ridgeline at this point, but given its close association with the Pilot, it's not surprising to see the automaker grouping the two together. The four-door, short-bed pickup was introduced in 2005 and was discontinued with the end of last year. The second-generation model is expected to reach production in 2016. While it's at it, Honda's luxury division will reveal the new 2016 Acura RDX at the Chicago show. Not to be confused with the Pilot-based MDX, the RDX is the smaller model based on the CR-V and introduced in 2006. The second-gen RDX was just introduced in 2013, but an updated version is already being rolled out, promising to deliver "a long list of styling and performance improvements plus desirable new luxury and safety features" and encompassing "important improvements to performance, dynamics, comfort and NVH." ALL-NEW 2016 HONDA PILOT SUV TO MAKE GLOBAL DEBUT AT 2015 CHICAGO AUTO SHOW Honda to fortify light-truck leadership on Feb. 12 by debuting all-new Pilot three-row SUV, and revealing the styling direction for future Ridgeline pickup Jan 21, 2015 - TORRANCE, Calif. -- A completely reengineered and redesigned Honda Pilot SUV will make its world debut at the 2015 Chicago Auto Show on February 12 at 9:30 a.m. The all-new, eight-passenger Pilot SUV – completely designed, developed and manufactured in America -- will raise the stakes in the mainstream three-row SUV segment with new technology, advanced safety, class-leading fuel economy and enhanced family utility and versatility.

Automakers teaming with Google to bring Android to cars this year

Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.
Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.
For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.