1997 Honda Accord on 2040-cars

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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

2015 Honda Fit shapes up for America [w/video]

The Fit may be Honda's smallest (and, starting at $15k, most cost-effective) model, but it has never sold in quantities that even approach those of the brand's larger offerings - at least not in the United States. Where American Honda typically sells hundreds of thousands of Civic and Accord models - even CR-V crossovers and Odyssey minivans - annual sales for the Fit typically amount to tens of thousands. But the Japanese automaker hopes to expand its sales in the segment with the introduction of the new 2015 Honda Fit.
Having launched the all-new model several months ago in the Japanese Domestic Market, Honda is presenting the new Fit to the North American market here at the Detroit Auto Show. By and large, it's the same model that will be sold around the world, having been redesigned with more aggressive styling, a larger footprint on the road and more interior space. Only now it will be built for North American consumption at Honda's new plant in Celaya, Mexico, where the automaker plans to also build its new Vezel crossover (or whatever it'll be called here).
The North American Fit ditches the hybrid setup offered in the JDM model in favor of a new Earthdreams 1.5-liter four-cylinder engine with direction injection and i-VTEC valve timing to help it deliver 130 horsepower and 114 pound-feet of torque. That's 13 more horses and 8 more torques than the previous model, and the engine can be paired to either a six-speed manual or Honda's new continuously variable transmission. With the latter, Honda projects the Fit will get 33 miles per gallon in the city, 41 on the highway and 36 on the combined cycle. Lighter and more refined than the outgoing model's powertrain, the new engine sits in a lighter and more rigid frame as well, which Honda expects will earn it top ratings from the National Highway Traffic Safety Administration and Insurance Institute for Highway Safety.

Will states start to prevent you from registering cars that have pending recalls?

The impact of 2014 – henceforth known as Year of the Recalls – will have long-ranging consequences on the auto industry. One of the biggest changes, though, might not be in the way manufacturers inform the government of pending recalls or in the way Uncle Sam punishes automakers that violate its rules, but in the ability to sell cars with pending recalls. And strangely enough, the charge is being led by an automaker. Honda Executive Vice President Rick Schostek, pictured above, argued during a meeting of the Senate Transportation Committee that the government needs to take a role in mandating that consumers have recall services performed. That could include withholding registration for vehicles with pending recalls, Bloomberg reports. Honda is just one of the automakers currently embroiled in the massive Takata airbag recall. "It's a good idea," safety advocate Clarence Ditlow said, according to Bloomberg. "California won't give you a registration if you have an emissions recall. Why not a safety recall?" "Honda is going to use any innovative tools to find customers and get these recalls done," Schostek told the Transportation Committee. The exec, aside from echoing Ditlow's viewpoint, also argued for requiring dealerships and garages to inform vehicle owners of incomplete recalls, regardless of the service provided. Schostek also made an argument that state governments could step in, as well. Whatever ends up happening, it's fair to say that between Takata and General Motors, the future of recalls for American consumers are set for significant changes. News Source: BloombergImage Credit: J. Scott Applewhite / AP Government/Legal Recalls Honda Ownership Safety