1997 Honda Accord on 2040-cars

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2014 Honda Accord V6 Touring

America's midsize sedan segment is one of the most crowded and fiercely competitive in the business. The Toyota Camry has long been our nation's best seller, while the Honda Accord has dutifully come in second place, like some sort of codependent Cal Naughton Jr. riding Ricky Bobby's back bumper.
There was that one year, 2001, when the Accord briefly broke the Camry's streak, marring what would today have been a 17-year-long run of best-selling car titles. The Accord pulled the opposite move in 2011, letting sales slip far enough to let not only the Toyota by, but the Nissan Altima and Ford Fusion, as well. Aside from those anomalies, the Camry and Accord have been first and second in this segment since before many of you readers could even drive.
It's 2014, and these frenemies have never before faced a threat to their world order as strong as today's class of family sedans. The aforementioned Altima and Fusion are perhaps the most capable challengers, but the Chevrolet Malibu, Hyundai Sonata, Kia Optima, Volkswagen Passat and Mazda6 are all capable of convincing new buyers to walk their way.

Honda unveils new 3.5-liter racing engine

Honda is following Ford's lead and debuting the second twin-turbocharged V6 to be used by Daytona Prototypes in the United Sports Car Championship. The wait won't be long to see it on track because the new engine will debut with the Starworks Motorsport team in a Riley Gen3 prototype chassis at the 12 Hours of Sebring from March 12-15.
The new HR35TT engine is based on Honda's J35 production V6 found in a variety of its models, including the current Accord. The racing version benefits from dry sump lubrication, but is still similar to the production version with an aluminum block, direct injection and single overhead camshafts. It is fueled by 100-octane E10 fuel, but like many racing engines, exact power figures have not been released.
Starworks has had a close relationship with Honda since it won the LMP2 class at the 24 Hours of Le Mans and in the FIA World Endurance Championship in 2012 with a Honda Performance Development ARX-03b chassis and Honda engine. We can't wait to see this new mill hit the track, and see how it fairs against Chip Ganassi Racing's EcoBoost-powered Riley. Scroll down to read the press release for the full details.

Honda rolls out various oddities for 2015 Tokyo Auto Salon

On January 9 the doors at the Makuhari Messe in Chiba will open for the 2015 Tokyo Auto Salon. and you know what that means, boys and girls: that's right, all sorts of strange mod jobs. Not to be confused with the Tokyo Motor Show that's Japan's main automotive expo, the Tokyo Auto Salon is the Nipponese equivalent of SEMA. Honda is among the first to announce its lineup for the show, and, well... let's just say they're not all hideous and leave it at that. The H brand has got a whole array of customized machinery in store for the tuner expo, starting with the new N-Box Slash that just went on sale in Japan as the company's latest Kei car. One version of the tall wagon on the tiny wheelbase is obviously inspired by America, or at least a Japanese impression of what American car culture is like: it's decked out in red with racing stripes, flame graphics, a highway road sign and strange checkerboard wheels. Another N-Box Slash dubbed the Cyber Code:89 concept looks like something from anime, all decked out in futuristic graphics and glowing lights. A third example is rather more tastefully done up in teal with yellow accents. Of course Honda hasn't put all its eggs in the Slash basket, turning its attention as it has to other models in the JDM lineup. There's a retro N-One concept with a low-key grey and white exterior but with a zany multicolor interior, a tasteful white N-WGN with Modulo accessories, an Odyssey Absolute 20th Anniversary edition minivan, a take on the NM4 cruiser bike that'd look right at home in Akira and – one of our favorites from the lot – a Mugen take on the Honda Legend that we know as the Acura RLX. Whether your plans will take you to Tokyo for the show or not, you can scope 'em all out in the high-res image gallery for a closer look.