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Honda scraps 2017 sales target amid concerns over quality

Honda CEO Takanobu Ito thinks that the automaker he leads needs to go back to basics to avoid continuing quality concerns. To do that, the boss is making the radical shift of entirely chucking the company's six-million vehicle annual sale targets through 2017, and there's no intention to include the goals in the next midterm plan, either, according to Bloomberg. The move comes soon after last month's announcement to set aside about $425 million to pay for recalls and slice forecasts by about 17,000 cars for the fiscal year. The complete shift from the way most automakers do business stems from the significant number of recalls from Honda last year. While the most glaring example is the Takata airbag problems affecting roughly 5.4 million of the company's vehicles in the US, that's hardly the only one. In Japan, the Fit Hybrid needed five repair campaigns in 12 months to fix various issues, and according to Bloomberg, the Vezel (similar to the HR-V in the US) has needed three. Honda also had to pay $70 million to the National Highway Traffic Safety Administration for failing to submit 1,729 safety reports to the agency. The Japanese automaker has been working on ways to right the ship for months. In the wake of the Fit recalls, top executives took a three-month, 20 percent pay cut and created an independent position to monitor vehicle quality. Previous Honda CEOs have also offered stern words to Ito. The problems haven't had quite such a dire effect in the US, though. Sales in 2014 were up one percent, and January 2015 showed a year-over-year improvement of 11.5 percent

OK Go ride Honda UNI-CUB ? in latest amazeballs music video

When Honda unveiled the slimmed-down ?eta version of its Uni-Cub last year, it might have thought the minimalist electric vehicle would find its most enthusiastic audience inside office buildings, where it would simultaneously lighten the load of worker drones and perhaps inject a bit of rolling robotic tech-type fun into an otherwise drab and dreary day. It was wrong. Clearly, this personal mobility machine was destined for greater things. Honda paid for the new video, which was shot a half-speed. When you watch it, you'll know why. For instance, it could be used for electric unicycle square dancing (Okay, technically the Uni-Cub ? employs one wheel and a caster-type ball, thereby disqualifying it from unicycle status, but whatever.) Or even better, it could be a platform upon which the power pop group OK Go and a few hundred Japanese school girls could perform awesome maneuvers, including the aforementioned electric unicycle square dancing, in their latest totally amazeballs video. Honda reportedly paid for the new video, which was shot at half-speed and when you watch it, you'll know why. Where before we thought this curious device, with its intuitive steering and self-balancing, would only really ever find a place as a demonstrator of Honda's engineering prowess, we now see it as a foregone conclusion that it will infest our daily lives and fill them with fantastic choreographed journeys of art. Thank you for opening our eyes, Ok Go. To have your own eyes opened, just scroll below for the visual accompaniment to I Won't Let You Down from the new album, Hungry Ghosts. As is the band's wont, it's all done in one take, and is sure to drop your jaw. Ok, go! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Honda Grom motorcycle is a 125cc-shot of awesome [w/video]

My very first turn at the handlebars of a motorcycle came courtesy of an MSF Honda CB125. Despite the fact that it wore a very stern sticker on the tank warning all who rode that it was for instructional purposes only and not for legal sale, I wanted nothing more than to ride it past the cones of my license test and straight home. There was just something about the lightweight, low-power machine that just felt right. Now Honda is giving American buyers the chance to take home something similar. Meet the Grom. Yes, it's basically a sexed-up scooter, but that's fine by me.
There's a fuel-injected 125cc single pushing the fat-tired bike around, and a four-speed gearbox handles shifting duty.The smallish 12-inch wheels give the Grom a bit of a goofball appearance, but the handsome bodywork and gold forks help offset the look. Something tells me this joker is more fun than should be legal. Check out a fun video of the bike in action by scrolling down, and while you're there, you'll find a full press release on all of the new Honda powersports models, including the Grom. You can also head over to the Honda consumer site for more information. The bike will land in showrooms this August with an MSRP of $2,999.