1990 Honda Accord Lx Coupe 2-door 2.2l, No Reserve on 2040-cars

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Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.

Honda and Mario Andretti cite pedestrians for excessive slowness

Honda and the Andretti family have a lot to celebrate at the moment. Andretti Autosport driver Ryan Hunter-Reay won the 2014 Indianapolis 500 in his Honda-powered car, and Marco Andretti, Mario's grandson, also managed to take the third step on the podium. Apparently, the victory is making them feel magnanimous because Honda and Mario Andretti are giving the chance to ride with him in a two-seat, open wheel car.
To promote the contest, they created the Honda Speed Patrol to ticket anyone going too slow. It's an interesting idea, and the chance to ride with Andretti would be the opportunity of a lifetime. Perhaps the biggest shock of the video, though, might be when you realize how short Mario is when you see him milling about in public. Scroll down to watch one of America's most respected racers cite people in Chicago for being too slow.